微信用户学术信息交流行为影响因素研究
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摘要
微信凭借及时性、易用性、交互性等优势,已渐渐成为学术信息传播的重要窗口之一。越来越多研究者将微信作为获取学术信息、进行学术信息交流的重要渠道。在已有研究基础上,本研究提出了不同性别、年龄、职业、学历背景和人格特质的微信用户会产生不同的学术信息交流行为的假设,并通过219名在校师生问卷调查的方式检验了假设。结果表明,当前已经有近半的用户利用微信进行不同程度的学术信息交流活动。虽然总体而言,各类微信上的学术信息交流行为的发生频率相对较低,但大部分用户表示未来将增加微信学术信息交流。不同人格特质下微信用户会产生不同的学术信息交流行为。外向性、宜人性、开放性、严谨性人格特质的研究者倾向于产生更多的微信学术信息交流行为,神经质人格特质的用户则相反。年龄对微信用户学术信息交流也有一定的影响,性别、学历、职业、学科背景与微信用户学术信息行为没有相关性。未来有必要深入探究基于微信的学术信息交流的特征和机制,帮助科学研究者更好地利用社交媒体开展学术研究。
Owing to its real-time response,convenience,interactivity,WeChat has gradually become an important way for academic information exchange in China.More and more researchers use WeChat to access the academic information and conduct the academic exchange.Based on the existing researches,the study proposes that WeChat users with different genders,ages,occupations,academic backgrounds,and personality traits will have different academic information exchange behaviors.The study conducts a questionnaire survey on Chinese teachers and students in university.The results show that nearly half of the researchers use WeChat to carry out their academic information exchange.Although the frequency of academic information exchange activities on WeChat is relatively low,most of respondents expect that they will continue to increase the academic information exchange on WeChat in the future.The result also shows that researchers with different personality traits have different academic information exchange behaviors.Specifically,researchers with extraversion,appetite,openness,and rigorous personality traits tend to produce more academic information exchange behaviors on WeChat.Users with neurotic personality traits tend to do less information exchange activities.Besides,the age is also a factor which partially influences the frequency of WeChat researchers' academic information exchange.Gender,education,occupations,and academic backgrounds are no obvious correlation with academic information exchange on WeChat.It is necessary to further explore the mechanisms of academic information exchange on WeChat to help scientific researchers get more benefits from it.
Owing to its real-time response,convenience,interactivity,WeChat has gradually become an important way for academic information exchange in China.More and more researchers use WeChat to access the academic information and conduct the academic exchange.Based on the existing researches,the study proposes that WeChat users with different genders,ages,occupations,academic backgrounds,and personality traits will have different academic information exchange behaviors.The study conducts a questionnaire survey on Chinese teachers and students in university.The results show that nearly half of the researchers use WeChat to carry out their academic information exchange.Although the frequency of academic information exchange activities on WeChat is relatively low,most of respondents expect that they will continue to increase the academic information exchange on WeChat in the future.The result also shows that researchers with different personality traits have different academic information exchange behaviors.Specifically,researchers with extraversion,appetite,openness,and rigorous personality traits tend to produce more academic information exchange behaviors on WeChat.Users with neurotic personality traits tend to do less information exchange activities.Besides,the age is also a factor which partially influences the frequency of WeChat researchers' academic information exchange.Gender,education,occupations,and academic backgrounds are no obvious correlation with academic information exchange on WeChat.It is necessary to further explore the mechanisms of academic information exchange on WeChat to help scientific researchers get more benefits from it.
引文
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[24]Craig Ross,Emily S.Orr,Mia Sisic,et al.Personality and Motivations Associated with Facebook Use[J].Computers in Human Behavior,2009,25(2):578-586.
[25]Ryan T,Xenos S.Who Uses Facebook?An Investigation Into the Relationship Between the Big Five,Shyness,Narcissism,Loneliness,and Facebook Usage[J].Computers in Human Behavior,2011,27(5):1658-1664.
[26]郭颖,娄策群.人格特征对大学生微信用户信息交流行为的影响[J].情报科学,2016(9):49-54.
[27]Chou W Y S,Hunt Y M,Beckjord E B,et al.Social Media Use in the United States:Implications for Health Communication[J].Journal of Medical Internet Research,2009,11(4):48.
[28]Wang J,Xiao N,Rao H R.An Exploration of Risk Information Search Via a Search Engine:Queries and Clicks in Healthcare and Information Security[J].Decision Support Systems,2012,52(2):395-405.
[29]Nikou S,Mezei J,Brnnback M.Digital Natives’Intention to Interact with Social Media:Value Systems and Gender[J].Telematics&Informatics,2018,35(2):421-435.
[30]Palmer C L,Teffeau L C,Pirmann C M.Scholarly Information Practices in the Online Environment:Themes from the Literature and Implications for Library Service Development[M].Ohio:OCLC Research,2009:1-9.
[31]Ellis D.Modeling the Information-Seeking Patterns of Academic Researchers:A Grounded Theory Approach[J].Library Quarterly,1993,63(4):469-486.
[32]Ellis D,Cox D,Hall K.A Comparison of the Information Seeking Patterns of Researchers in the Physical and Social Sciences[J].Journal of Documentation,1993,44(4):356-369.
[33]Schindler A C.Scholarly Work in the Humanities and the Evolving Information Environment[J].Portal Libraries&the Academy,2003,3(3):148-148.
[34]Ali M,Endut A A B,Langove N U.Strengthening the Academic Usage of Social Media:An Exploratory Study[J].Journal of King Saud University-Computer and Information Sciences,2017,29(4):553-561.
[35][41]Craig Ross,Emily S Orr,Mia Sisic,et al.Personality and Motivations associated with Facebook Use[J].Computers in Human Behavior,2009,25(2):578-586.
[36][43]Amichaihamburger Y,Vinitzky G.Social Network Use and Personality[J].Computers in Human Behavior,2010,26(6):1289-1295.
[37]Costa P T Jr,McCrae R R.Influence of Extraversion and Neuroticism on Subjective Well-being:Happy and Unhappy People[J].J Pers Soc Psychol,1980,38(4):668-678.
[38]Correa T,Hinsley A W,Zú1iga H G D.Who Interacts on the Web:The Intersection of Users’Personality and Social Media Use[J].Computers in Human Behavior,2010,26(2):247-253.
[39][44]Hughes D J,Rowe M,Batey M,et al.A Tale of Two Sites:Twitter vs.Facebook and the Personality Predictors of Social Media Usage[J].Computers in Human Behavior,2012,28(2):561-569.
[40]Jr P T C,Mccrae R R.Four Ways Five Factors are Basic[J].Personality&Individual Differences,1992,13(6):653-665.
[42]Mccrae R R,Jr C P.Validation of the Five-factor Model of Personality Across Instruments and Observers.[J].J Pers Soc Psychol,1987,52(1):81-90.
[45]Butt S,Phillips J G.Personality and self reported mobile phone use[J].Computers in Human Behavior,2008,24(2):346-360.
[46]吴明隆.问卷统计分析实务[M].重庆大学出版社,2010:244.
[47]马捷,胡漠.用户感知视角下的商务网站信息生态化程度测评研究---以淘宝网和京东商城为例[J].图书情报工作,2015(10):92-101.
[49]Quercia D,Kosinski M,Stillwell D,et al.Our Twitter Profiles,Our Selves:Predicting Personality with Twitter[C].IEEE Third International Conference on Privacy,Security,Risk and Trust.IEEE,2012:180-185.
[50]Golbeck J,Robles C,Edmondson M,et al.Predicting Personality from Twitter[C].IEEE Third International Conference on Privacy,Security,Risk and Trust.IEEE,2012:149-156.
[51]Wan D,Zhang C,Wu M,et al.Personality Prediction Based on All Characters of User Social Media Information[C].Chinese National Conference on Social Media Processing.Springer Berlin Heidelberg,2014:220-230.
[52]Adali S,Golbeck J.Predicting Personality with Social Behavior[J].Social Network Analysis&Mining,2014,4(1):159.
[2]Boyd D M,Ellison N B.Social Network Sites:Definition,History,and Scholarship[J].Journal of Computer-mediated Communi-cation,2010,38(3):16-31.
[3]Lavoie B,Childress E,Erway R,et al.The Evolving Scholarly Record[M].Ohio:OCLC Research,2014:7.
[4]Colson V.Science Blogs as Competing Channels for the Dissemination of Science News[J].Journalism,2011,12(7):889-902.
[5]Lo Y Y.Online Communication Beyond the Scientific Community[D].Freie Universitt,Berlin,Germany,2016.
[6][48]Collins K,Shiffman D,Rock J.How Are Scientists Using Social Media in the Workplace[J].Plos One,2016,11(10):e0162680.
[7]Smith A.“Wow,I Didn’t Know That Before;Thank You”:How Scientists Use Twitter for Public Engagement[J].Journal of Promotional Communications,2016(3):320-339.
[8]盛宇.基于微博的学术信息交流机制研究---以新浪微博为例[J].图书情报工作,2012(14):62-66.
[9]王翠萍,戚阿阳.微博用户学术信息交流行为调查[J].图书馆论坛,2018(3):1-7.
[10]Gruzd A,Goertzen M.Wired Academia:Why Social Science Scholars Are Using Social Media[C].Hawaii International Conference on System Sciences.IEEE Computer Society,2013:3332-3341.
[11]中国大数据.《2017微信数据报告》:每天,380亿条消息从微信上发出[EB/OL].[2018-01-20].http://www.thebigdata.cn/YeJieDongTai/34823.html.
[12]陈维.学术数据库微信公众号运营现状调查与评析[J].出版科学,2016(4):83-87.
[13]王晓醉,张淑娟.学术期刊微信公众账号的信息服务和运营方式---以《武汉大学学报·信息科学版》为例[J].黄冈师范学院学报,2015(3):82-85.
[14]Wei Q,Yang Y.WeChat Library:A New Mode of Mobile Library Service[J].Electronic Library,2017,35(1):198-208.
[15]Zhu Q.The Application of Social Media in utreach of Academic Libraries’Resources and Services-A Case Study on WeChat[J].Library Hi Tech,2016(4):615-624.
[16]Gan C.A Survey of WeChat Application in Chinese Public Libraries[J].Library Hi Tech,2016,34(4):625-638.
[17]朱鹏,朱星圳,刘子溪.微信学术检索用户行为分析与实证研究[J].情报学报,2017(8):843-851.
[18]王曰芬,贾新露,李冬琼.微信学术信息共享意图影响因素研究[J].图书与情报,2017(3):9-18.
[19]贾新露.微信学术信息共享意图影响因素研究[D].南京:南京理工大学,2017.
[20]路学军.分享、求真与话语扩张:微信学术社区的传播特征[J].出版广角,2017(18):79-81.
[21]Jia H,Wang D,Miao W,et al.Encountered but Not Engaged:Examining the Use of Social Media for Science Communication by Chinese Scientists[J].Science Communication,2017,39(5):646-672.
[22]Shan S,Liu M,Xu X.Analysis of the Key Influencing Factors of Haze Information Dissemination Behavior and Motivation in WeChat[J].Information Discovery and Delivery,2017,45(1):21-29.
[23]Amichai-Hamburger Y,Vinitzky G.Social Network Use and Personality[J].Computers in Human Behavior,2010,26(6):1289-1295.
[24]Craig Ross,Emily S.Orr,Mia Sisic,et al.Personality and Motivations Associated with Facebook Use[J].Computers in Human Behavior,2009,25(2):578-586.
[25]Ryan T,Xenos S.Who Uses Facebook?An Investigation Into the Relationship Between the Big Five,Shyness,Narcissism,Loneliness,and Facebook Usage[J].Computers in Human Behavior,2011,27(5):1658-1664.
[26]郭颖,娄策群.人格特征对大学生微信用户信息交流行为的影响[J].情报科学,2016(9):49-54.
[27]Chou W Y S,Hunt Y M,Beckjord E B,et al.Social Media Use in the United States:Implications for Health Communication[J].Journal of Medical Internet Research,2009,11(4):48.
[28]Wang J,Xiao N,Rao H R.An Exploration of Risk Information Search Via a Search Engine:Queries and Clicks in Healthcare and Information Security[J].Decision Support Systems,2012,52(2):395-405.
[29]Nikou S,Mezei J,Brnnback M.Digital Natives’Intention to Interact with Social Media:Value Systems and Gender[J].Telematics&Informatics,2018,35(2):421-435.
[30]Palmer C L,Teffeau L C,Pirmann C M.Scholarly Information Practices in the Online Environment:Themes from the Literature and Implications for Library Service Development[M].Ohio:OCLC Research,2009:1-9.
[31]Ellis D.Modeling the Information-Seeking Patterns of Academic Researchers:A Grounded Theory Approach[J].Library Quarterly,1993,63(4):469-486.
[32]Ellis D,Cox D,Hall K.A Comparison of the Information Seeking Patterns of Researchers in the Physical and Social Sciences[J].Journal of Documentation,1993,44(4):356-369.
[33]Schindler A C.Scholarly Work in the Humanities and the Evolving Information Environment[J].Portal Libraries&the Academy,2003,3(3):148-148.
[34]Ali M,Endut A A B,Langove N U.Strengthening the Academic Usage of Social Media:An Exploratory Study[J].Journal of King Saud University-Computer and Information Sciences,2017,29(4):553-561.
[35][41]Craig Ross,Emily S Orr,Mia Sisic,et al.Personality and Motivations associated with Facebook Use[J].Computers in Human Behavior,2009,25(2):578-586.
[36][43]Amichaihamburger Y,Vinitzky G.Social Network Use and Personality[J].Computers in Human Behavior,2010,26(6):1289-1295.
[37]Costa P T Jr,McCrae R R.Influence of Extraversion and Neuroticism on Subjective Well-being:Happy and Unhappy People[J].J Pers Soc Psychol,1980,38(4):668-678.
[38]Correa T,Hinsley A W,Zú1iga H G D.Who Interacts on the Web:The Intersection of Users’Personality and Social Media Use[J].Computers in Human Behavior,2010,26(2):247-253.
[39][44]Hughes D J,Rowe M,Batey M,et al.A Tale of Two Sites:Twitter vs.Facebook and the Personality Predictors of Social Media Usage[J].Computers in Human Behavior,2012,28(2):561-569.
[40]Jr P T C,Mccrae R R.Four Ways Five Factors are Basic[J].Personality&Individual Differences,1992,13(6):653-665.
[42]Mccrae R R,Jr C P.Validation of the Five-factor Model of Personality Across Instruments and Observers.[J].J Pers Soc Psychol,1987,52(1):81-90.
[45]Butt S,Phillips J G.Personality and self reported mobile phone use[J].Computers in Human Behavior,2008,24(2):346-360.
[46]吴明隆.问卷统计分析实务[M].重庆大学出版社,2010:244.
[47]马捷,胡漠.用户感知视角下的商务网站信息生态化程度测评研究---以淘宝网和京东商城为例[J].图书情报工作,2015(10):92-101.
[49]Quercia D,Kosinski M,Stillwell D,et al.Our Twitter Profiles,Our Selves:Predicting Personality with Twitter[C].IEEE Third International Conference on Privacy,Security,Risk and Trust.IEEE,2012:180-185.
[50]Golbeck J,Robles C,Edmondson M,et al.Predicting Personality from Twitter[C].IEEE Third International Conference on Privacy,Security,Risk and Trust.IEEE,2012:149-156.
[51]Wan D,Zhang C,Wu M,et al.Personality Prediction Based on All Characters of User Social Media Information[C].Chinese National Conference on Social Media Processing.Springer Berlin Heidelberg,2014:220-230.
[52]Adali S,Golbeck J.Predicting Personality with Social Behavior[J].Social Network Analysis&Mining,2014,4(1):159.