乡村振兴背景下农民工在线信息搜索行为特征研究——基于混合实验法
|
摘要
[目的/意义]在乡村振兴发展过程中,农民工作为一个新型的信息消费群体,其在线信息行为成为乡村振兴发展过程了解其信息需求并提供精准信息服务的关键。农民工的信息搜索行为研究成为学术界和产业界关注的新问题。[方法/过程]本文通过调查问卷和实验相结合的混合实验方法,分析了农民工在线信息搜索需求特征、搜索信息来源特征、搜索结果特征、搜索行为结果特征。[结果/结论]数据结果表明,乡村振兴过程中农民工用户在线信息搜索需求层次逐步提升,但在线信息搜索来源单一,在线信息评估能力较低,在线信息获取能力有待提升。
[Purpose/Significance]In the process of rural revitalization and development,migrant workers,as a new type of information consumer group,their online information behavior becomes the key to understand their information needs and provide accurate information services in the process of rural revitalization and development.The research on the behavior of information searching of agricultural workers has become a new problem concerned by academia and industry.[Method/Process]This paper analyzed the characteristics of migrant workers' online information search demand,information source,search result and search behavior through a hybrid experiment method combining questionnaire and experiment.[Result/Conclusion]The data results showed that in the process of rural revitalization,the level of online information search needs of migrant workers has been gradually improved,but the online information search source was single,the online information evaluation ability was low,and the online information acquisition ability needed to be improved.
[Purpose/Significance]In the process of rural revitalization and development,migrant workers,as a new type of information consumer group,their online information behavior becomes the key to understand their information needs and provide accurate information services in the process of rural revitalization and development.The research on the behavior of information searching of agricultural workers has become a new problem concerned by academia and industry.[Method/Process]This paper analyzed the characteristics of migrant workers' online information search demand,information source,search result and search behavior through a hybrid experiment method combining questionnaire and experiment.[Result/Conclusion]The data results showed that in the process of rural revitalization,the level of online information search needs of migrant workers has been gradually improved,but the online information search source was single,the online information evaluation ability was low,and the online information acquisition ability needed to be improved.
引文
[1]中国互联网络信息中心.第42次中国互联网络发展状况统计报告[R].北京:中国互联网络信息中心,2018.
[2]国家统计局.中国2018年国民经济和社会发展统计公报[R].2019.
[3]Jaeger P T,Thompson K M.Social Information Behavior and the Democratic Process;Information Poverty,Normative Behavior,and Electronic Government in the United States[J].Library and Information Science Research,2004,26(1):94-107.
[4]Neo Patricia Mooko.The Information Behaviors of Rural Women in Botswana[J].Library & Information Science Research,2005,27:115-127.
[5]胡勇军,常会友,龚会.农民工信息行为特征研究:基于社会网络分析视角[J].管理工程学报,2015,(3):20-29.
[6]陈明星,钱鹏.分化特征:传统农民工信息搜寻行为的内在本质[J].新世纪图书馆,2016,(4):31-34.
[7]中国政府网.中共中央国务院关于促进农民增加收入巧千政策的意见[EB].http://www.gov.cn/test/2006-02/22/content207415.htm.
[8]李强.农民工与中国社会分层[M].北京:社会科学文献出版社,2004:146.
[9]Fisher K E,Erdelez S,Mckechnie L.Theories of Information Behavior[M].Medford,NJ:Information Today,2005:11-12.
[10]Ayres,McKinnie.Human Information Behavior[J].Informing Science,2000,3(2):49-55.
[11]Wilson T D.Human Information Behavior[J].Informing Science.2000,3(2):49-55.
[12]Krikelas J.Information Seeking Behavior:Patterns and Concepts[J].Drexel Library Quarterly,1983,19(2):5-20.
[13]Marchionini G.Information Seeking in Electronic Environments[M].New York:Cambridge University Press,1995.
[14]巢乃鹏.网络受众信息行为研究——一种信息行为的查询范式[M].北京:新华出版社,2002.
[15]Hodkinson C,Kiel G,McColl-Kennedy J R.Consumer Web Search Behaviour:Diagrammatic Illustration of Way Finding on the Web[J].International Journal of Human Computer Studies,2000,52(5):805-830.
[16]Dehua Hu,Dan Che.Developing the Information-Seeking Behavior Scale for Undergraduates[J].Chinese Journal of Library and Information Science,2013,(1):78-96.
[17]胡昌平.现代信息管理机制研究[M].武汉:武汉大学出版社,2004:124-132.
[18]Graeme Baxter,Rita Marcella.Voters’ Online Information Behaviour and Response to Campaign Content During the Scottish Referendum on Independence[J].International Journal of Information Management.2017,(37):539-546.
[19]王晰巍,赵丹,杨梦晴,等.行业网站搜索引擎优化指标及实证研究——基于信息生态视角的分析[J].现代图书情报技术,2015,(3):75-83.
[20]Meyers-Levy J,Maheswaran D.Exploring Differences in Males’ and Females’ Processing Strategy[J].Journal of Consumer Research,1991,(1):63-70.
[21]Lee E,Kim Y W.Effects of Infographics on News Elaboration,Acquisition,and Evaluation:Prior Knowledge and Issue Involvement as Moderators[J].New Media & Society,2016,18(8):1579-1598.
[22]Chen X,Chua A Y K,Deng S.Comparing the Web and Mobile Platforms of a Social Q&A Service from the User’s Perspective[J].Aslib Journal of Information Management,2018,70(2):176-191.
[23]吴丹,梁少博,冉爱华.大学生用户移动搜索策略研究[J].中国图书馆学报,2016,42(3):55-73.
[24]俞守华,黄丽,区晶莹.农民工信息行为模型研究——以广东省为例[J].现代情报,2016,(4):30-43.
[25]张敏,聂瑞,罗梅芬,等.健康素养对用户健康信息在线搜索行为的影响分析[J].图书情报工作,2016,(7):103-109.
[26]陈晓宇,付少雄,邓胜利.社会化问答用户信息搜寻的影响因素研究——一种混合方法的视角[J].图书情报工作,2018,(10):102-111.
[2]国家统计局.中国2018年国民经济和社会发展统计公报[R].2019.
[3]Jaeger P T,Thompson K M.Social Information Behavior and the Democratic Process;Information Poverty,Normative Behavior,and Electronic Government in the United States[J].Library and Information Science Research,2004,26(1):94-107.
[4]Neo Patricia Mooko.The Information Behaviors of Rural Women in Botswana[J].Library & Information Science Research,2005,27:115-127.
[5]胡勇军,常会友,龚会.农民工信息行为特征研究:基于社会网络分析视角[J].管理工程学报,2015,(3):20-29.
[6]陈明星,钱鹏.分化特征:传统农民工信息搜寻行为的内在本质[J].新世纪图书馆,2016,(4):31-34.
[7]中国政府网.中共中央国务院关于促进农民增加收入巧千政策的意见[EB].http://www.gov.cn/test/2006-02/22/content207415.htm.
[8]李强.农民工与中国社会分层[M].北京:社会科学文献出版社,2004:146.
[9]Fisher K E,Erdelez S,Mckechnie L.Theories of Information Behavior[M].Medford,NJ:Information Today,2005:11-12.
[10]Ayres,McKinnie.Human Information Behavior[J].Informing Science,2000,3(2):49-55.
[11]Wilson T D.Human Information Behavior[J].Informing Science.2000,3(2):49-55.
[12]Krikelas J.Information Seeking Behavior:Patterns and Concepts[J].Drexel Library Quarterly,1983,19(2):5-20.
[13]Marchionini G.Information Seeking in Electronic Environments[M].New York:Cambridge University Press,1995.
[14]巢乃鹏.网络受众信息行为研究——一种信息行为的查询范式[M].北京:新华出版社,2002.
[15]Hodkinson C,Kiel G,McColl-Kennedy J R.Consumer Web Search Behaviour:Diagrammatic Illustration of Way Finding on the Web[J].International Journal of Human Computer Studies,2000,52(5):805-830.
[16]Dehua Hu,Dan Che.Developing the Information-Seeking Behavior Scale for Undergraduates[J].Chinese Journal of Library and Information Science,2013,(1):78-96.
[17]胡昌平.现代信息管理机制研究[M].武汉:武汉大学出版社,2004:124-132.
[18]Graeme Baxter,Rita Marcella.Voters’ Online Information Behaviour and Response to Campaign Content During the Scottish Referendum on Independence[J].International Journal of Information Management.2017,(37):539-546.
[19]王晰巍,赵丹,杨梦晴,等.行业网站搜索引擎优化指标及实证研究——基于信息生态视角的分析[J].现代图书情报技术,2015,(3):75-83.
[20]Meyers-Levy J,Maheswaran D.Exploring Differences in Males’ and Females’ Processing Strategy[J].Journal of Consumer Research,1991,(1):63-70.
[21]Lee E,Kim Y W.Effects of Infographics on News Elaboration,Acquisition,and Evaluation:Prior Knowledge and Issue Involvement as Moderators[J].New Media & Society,2016,18(8):1579-1598.
[22]Chen X,Chua A Y K,Deng S.Comparing the Web and Mobile Platforms of a Social Q&A Service from the User’s Perspective[J].Aslib Journal of Information Management,2018,70(2):176-191.
[23]吴丹,梁少博,冉爱华.大学生用户移动搜索策略研究[J].中国图书馆学报,2016,42(3):55-73.
[24]俞守华,黄丽,区晶莹.农民工信息行为模型研究——以广东省为例[J].现代情报,2016,(4):30-43.
[25]张敏,聂瑞,罗梅芬,等.健康素养对用户健康信息在线搜索行为的影响分析[J].图书情报工作,2016,(7):103-109.
[26]陈晓宇,付少雄,邓胜利.社会化问答用户信息搜寻的影响因素研究——一种混合方法的视角[J].图书情报工作,2018,(10):102-111.