体育产业热点的法律透视——“体育组织、俱乐部和运动员商业开发法律保护研讨会”综述
详细信息    查看全文 | 推荐本文 |
  • 英文篇名:Laws of Hot Spots of Sports Industry
  • 作者:朱文英 ; 李勇
  • 英文作者:ZHU Wenying;LI Yong;Law Dept.,Weifang Inst.;Capital Inst.of P.E.;
  • 关键词:体育产业 ; 体育赞助 ; 体育营销 ; 隐性营销 ; 商业开发
  • 英文关键词:sports industry;;sports sponsorship;;sports marketing;;hidden marketing;;commercial development
  • 中文刊名:TYHS
  • 英文刊名:Journal of Sports Adult Education
  • 机构:潍坊学院法学院;首都体育学院;
  • 出版日期:2019-06-15
  • 出版单位:体育成人教育学刊
  • 年:2019
  • 期:v.35;No.169
  • 基金:国家社会科学基金项目(18BTY072);; 国家体育总局决策咨询项目(2018-B-04)
  • 语种:中文;
  • 页:TYHS201903007
  • 页数:5
  • CN:03
  • ISSN:42-1684/G8
  • 分类号:31-35
摘要
体育产业一直是体育界、体育商务与体育市场开发最关注的问题之一,而体育组织、俱乐部和运动员则是体育产业的核心,他们的法律地位及权益保护关系着体育产业发展的进程。2019年3月31日,"体育组织、俱乐部和运动员商业开发法律保护"研讨会在民航国际会议中心举办,本次研讨会着眼于体育产业主体的权益,聚焦体育产业发展中的热点问题,探讨了体育赞助各方利益主体的关系、体育赞助、体育营销、足球产业的发展等。
        Sports industry has always been one of the most concerned problems in sports industry, sports commerce and sports market development, and sports organizations, clubs and athletes are the cores of sports industry. Their legal status and protection of rights and interests are related to the development of the sports industry. On March 31, 2019, the seminar on Legal Protection of Commercial Development of Sports Organizations, Clubs and Athletes was held at the Civil Aviation International Convention Center. This seminar focuses on the rights and interests of the main body of the sports industry, focuses on the hot issues in the development of the sports industry, and discusses the relationship between the stakeholders of sports sponsorship, sports marketing and the development of the football industry.
引文