社会化问答社区用户持续使用意向实证研究
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摘要
【目的/意义】探讨社会化问答社区用户持续使用意向的影响因素,期望促进社会化问答社区的可持续发展。【方法/过程】基于期望-确认模型和使用与满足理论,构建了社会化问答社区用户持续使用意向的影响因素模型。通过问卷搜集547份有效样本数据,采用PLS结构方程模型进行数据分析。【结果/结论】结果表明,用户对社会化问答社区的感知有用性和满意感是影响用户持续使用意向的主要因素;感知有用性正向影响满意感;确认正向显著影响感知有用性和满意感。与此同时,娱乐需求和信息需求正向显著影响持续使用意向。此外,社交需求对持续使用意向不产生正向作用;而娱乐需求、社交需求和信息需求与满意感之间不存在显著相关关系。
【Purpose/significance】This paper aims to explore factors affecting continuance intention to use social Q&A communities, hoping to foster the communities' sustainable development. 【Method/process】 By integrating expectation-confirmation model and uses and gratifications theory, this paper put forward a theoretical model. 547 valid sampleswere collected using a survey questionnaire and further analyzed using PLS-SEM.【Result/conclusion】Results show that,perceived usefulness and satisfaction towards social Q&A significantly affect continuance intention. Perceived usefulnesshas a significant effect on satisfaction, and confirmation significantly influences perceived usefulness and satisfaction. In ad-dition, entertainment need and information need are found to significantly impact continuance intention. However, socializa-tion need does not positively affect continuance intention, while entertainment need, socialization need and informationneed have no effects on satisfaction.
【Purpose/significance】This paper aims to explore factors affecting continuance intention to use social Q&A communities, hoping to foster the communities' sustainable development. 【Method/process】 By integrating expectation-confirmation model and uses and gratifications theory, this paper put forward a theoretical model. 547 valid sampleswere collected using a survey questionnaire and further analyzed using PLS-SEM.【Result/conclusion】Results show that,perceived usefulness and satisfaction towards social Q&A significantly affect continuance intention. Perceived usefulnesshas a significant effect on satisfaction, and confirmation significantly influences perceived usefulness and satisfaction. In ad-dition, entertainment need and information need are found to significantly impact continuance intention. However, socializa-tion need does not positively affect continuance intention, while entertainment need, socialization need and informationneed have no effects on satisfaction.
引文
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2 Gazan R.Social Q&A[J].Journal of the American Society for Information Science and Technology,2011,62(12):2301-2312.
3 CNNIC.2015年中国社交应用用户行为研究报告[EB/OL].http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/sqbg/201604/t20160408_53518.htm,2016-10-08.
4 Bhattacherjee A.Understanding information systems continuance:an expectation-confirmation model[J].MIS Quarterly,2001,25(3):351-370.
5 Jin J,Li Y,Zhong X,et al.Why users contribute knowledge to online communities:An empirical study of an online social Q&A community[J].Information&Management,2015,52(7):840-849.
6 Lou J,Fang Y,Kai H L,et al.Contributing high quantity and quality knowledge to online Q&A communities[J].Journal of the American Society for Information Science and Technology,2013,64(2):356-371.
7 Chaouali W.Once a user,always a user:Enablers and inhibitors of continuance intention of mobile social networking sites[J].Telematics&Informatics,2016,33(4):1022-1033.
8 Oghuma A P,Libaque-Saenz C F,Wong S F,et al.An expectation-confirmation model of continuance intention to use mobile instant messaging[J].Telematics&Informatics,2015,33(1):34-47.
9 Gan C,Li H.Understanding continuance intention of mobile instant messaging[J].Industrial Management&Data Systems,2015,115(4):646-660.
10 甘春梅,王伟军.学术博客持续使用意愿:交互性、沉浸感与满意感的影响[J].情报科学,2015,33(3):70-74,94.
11 王伟军,甘春梅.学术博客持续使用意愿的影响因素研究[J].科研管理,2014,35(10):121-127.
12 Katz E,Blumler J G,Gurevitch M.Utilization of Mass Communication by the Individual[M].Blumler J G,Katz E.The Uses of Mass Communications:Current Perspectives on Gratifications Research.Thousand Oaks,London,New Delhi:SAGE Publications,1974:19-32.
13 Gan C,Wang W.Uses and gratifications of social media:a comparison of microblog and We Chat[J].Journal of Systems&Information Technology,2015,17(4):351-363.
14 Gallego M D,Bueno S,Noyes J.Second Life adoption in education:A motivational model based on Uses and Gratifications theory[J].Computers&Education,2016,(100):81-93.
15 Ifinedo P.Applying uses and gratifications theory and social influence processes to understand students'pervasive adoption of social networking sites:Perspectives from the Americas[J].International Journal of Information Management,2016,36(2):192-206.
16 Shin D H.Understanding e-book users:Uses and gratification expectancy model[J].New Media&Society,2011,13(2):260-278.
17 Basak E,Calisir F.An empirical study on factors affecting continuance intention of using Facebook[J].Computers in Human Behavior,2015,(48):181-189.
18 Hung M-C,Hwang H-G,Hsieh T-C.An exploratory study on the continuance of mobile commerce:an extended expectation-confirmation model of information system use[J].International Journal of Mobile Communications,2007,5(4):409-422.
19 Hayashi A,Chen C,Ryan T,et al.The role of social presence and moderating role of computer self efficacy in predicting the continuance usage of e-learning systems[J].Journal of Information Systems Education,2004,15(2):139-154.
20 Yeh R C,Lin Y C,Tseng K H,et al.Why do people stick to play social network sites?An extension of expectation-confirmation model with perceived interpersonal values and playfulness perspectives[M].Berlin,Heidelberg:Springer,2013:37-46.
21 Eighmey J,Mccord L.Adding Value in the Information Age:Uses and Gratifications of Sites on the World Wide Web[J].Journal of Business Research,1998,41(3):187-194.
22 Chua A Y K,Goh H L,Lee C S.Mobile content contribution and retrieval:An exploratory study using the uses and gratifications paradigm[J].Information Processing&Management,2012,48(1):13-22.
23 Hsu M H,Tien S W,Lin H C,et al.Understanding the roles of cultural differences and socio-economic status in social media continuance intention[J].Information Technology&People,2015,28(1):224-241.
24 Raacke J,Bonds-Raacke J.My Space and Facebook:applying the uses and gratifications theory to exploring friend-networking sites[J].Cyberpsychology&Behavior,2008,11(2):169-174.
25 Special W P,Li-Barber K T.Self-disclosure and student satisfaction with Facebook[J].Computers in Human Behavior,2012,28(2):624-630.
26 Stafford M R,Stafford T F.Mechanical Commercial Avoidance:A Uses and Gratifications Perspective[J].Journal of Current Issues&Research in Advertising,1996,18(2):93-99.
27 Morris M R,Teevan J,Panovich K.What do people ask their social networks,and why?:A survey study of status message q&a behavior[C]//Proceedings of the SIGCHI Conference on Human Factors in Computing Systems,Atlanta,Georgia,USA,2015:1739-1748.
28 Shi N,Lee M K O,Cheung C M K,et al.The continuance of online social networks:How to keep people using Facebook?[C]//Proceedings of the 2010 43rd Hawaii International Conference on System Sciences,IEEE Computer Society Washington,DC,USA,2010:1-10.
29 Lee C S,Ma L.News sharing in social media:The effect of gratifications and prior experience[J].Computers in Human Behavior,2012,28(2):331-339.
30 Davis F D.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].MIS Quarterly,1989,13(3):319-340.
31 Lee C S,Goh H L,Chua A Y K,et al.Indagator:Investigating perceived gratifications of an application that blends mobile content sharing with gameplay[J].Journal of the American Society for Information Science and Technology,2010,61(6):1244-1257.
32 Park N,Kee K F,Valenzuela S.Being immersed in social networking environment:Facebook groups,uses and gratifications,and social outcomes[J].Cyberpsychology&Behavior,2009,12(6):729-733.
33 Hair J F,Black W C,Babin B J,et al.Multivariate Data Analysis(6th edition)[M].New Jersey:Pearson Education,2006:76.
34 Fornell C,Larcker D F.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error[J].Journal of Marketing Research,1981,18(2):39-50.
35 Bhattacherjee A.An empirical analysis of the antecedents of electronic commerce service continuance[J].Decision Support Systems,2001,32(2):201-214.
36 Meng H H,Chao M C,Ju T L.Determinants of continued use of the WWW:An integration of two theoretical models[J].Industrial Management&Data Systems,2004,104(9):766-775.
37 Tang J E,Chiang C.Integrating experiential value of blog use into the expectation-confirmation theory model[J].Social Behavior&Personality,2010,38(10):1377-1389.
2 Gazan R.Social Q&A[J].Journal of the American Society for Information Science and Technology,2011,62(12):2301-2312.
3 CNNIC.2015年中国社交应用用户行为研究报告[EB/OL].http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/sqbg/201604/t20160408_53518.htm,2016-10-08.
4 Bhattacherjee A.Understanding information systems continuance:an expectation-confirmation model[J].MIS Quarterly,2001,25(3):351-370.
5 Jin J,Li Y,Zhong X,et al.Why users contribute knowledge to online communities:An empirical study of an online social Q&A community[J].Information&Management,2015,52(7):840-849.
6 Lou J,Fang Y,Kai H L,et al.Contributing high quantity and quality knowledge to online Q&A communities[J].Journal of the American Society for Information Science and Technology,2013,64(2):356-371.
7 Chaouali W.Once a user,always a user:Enablers and inhibitors of continuance intention of mobile social networking sites[J].Telematics&Informatics,2016,33(4):1022-1033.
8 Oghuma A P,Libaque-Saenz C F,Wong S F,et al.An expectation-confirmation model of continuance intention to use mobile instant messaging[J].Telematics&Informatics,2015,33(1):34-47.
9 Gan C,Li H.Understanding continuance intention of mobile instant messaging[J].Industrial Management&Data Systems,2015,115(4):646-660.
10 甘春梅,王伟军.学术博客持续使用意愿:交互性、沉浸感与满意感的影响[J].情报科学,2015,33(3):70-74,94.
11 王伟军,甘春梅.学术博客持续使用意愿的影响因素研究[J].科研管理,2014,35(10):121-127.
12 Katz E,Blumler J G,Gurevitch M.Utilization of Mass Communication by the Individual[M].Blumler J G,Katz E.The Uses of Mass Communications:Current Perspectives on Gratifications Research.Thousand Oaks,London,New Delhi:SAGE Publications,1974:19-32.
13 Gan C,Wang W.Uses and gratifications of social media:a comparison of microblog and We Chat[J].Journal of Systems&Information Technology,2015,17(4):351-363.
14 Gallego M D,Bueno S,Noyes J.Second Life adoption in education:A motivational model based on Uses and Gratifications theory[J].Computers&Education,2016,(100):81-93.
15 Ifinedo P.Applying uses and gratifications theory and social influence processes to understand students'pervasive adoption of social networking sites:Perspectives from the Americas[J].International Journal of Information Management,2016,36(2):192-206.
16 Shin D H.Understanding e-book users:Uses and gratification expectancy model[J].New Media&Society,2011,13(2):260-278.
17 Basak E,Calisir F.An empirical study on factors affecting continuance intention of using Facebook[J].Computers in Human Behavior,2015,(48):181-189.
18 Hung M-C,Hwang H-G,Hsieh T-C.An exploratory study on the continuance of mobile commerce:an extended expectation-confirmation model of information system use[J].International Journal of Mobile Communications,2007,5(4):409-422.
19 Hayashi A,Chen C,Ryan T,et al.The role of social presence and moderating role of computer self efficacy in predicting the continuance usage of e-learning systems[J].Journal of Information Systems Education,2004,15(2):139-154.
20 Yeh R C,Lin Y C,Tseng K H,et al.Why do people stick to play social network sites?An extension of expectation-confirmation model with perceived interpersonal values and playfulness perspectives[M].Berlin,Heidelberg:Springer,2013:37-46.
21 Eighmey J,Mccord L.Adding Value in the Information Age:Uses and Gratifications of Sites on the World Wide Web[J].Journal of Business Research,1998,41(3):187-194.
22 Chua A Y K,Goh H L,Lee C S.Mobile content contribution and retrieval:An exploratory study using the uses and gratifications paradigm[J].Information Processing&Management,2012,48(1):13-22.
23 Hsu M H,Tien S W,Lin H C,et al.Understanding the roles of cultural differences and socio-economic status in social media continuance intention[J].Information Technology&People,2015,28(1):224-241.
24 Raacke J,Bonds-Raacke J.My Space and Facebook:applying the uses and gratifications theory to exploring friend-networking sites[J].Cyberpsychology&Behavior,2008,11(2):169-174.
25 Special W P,Li-Barber K T.Self-disclosure and student satisfaction with Facebook[J].Computers in Human Behavior,2012,28(2):624-630.
26 Stafford M R,Stafford T F.Mechanical Commercial Avoidance:A Uses and Gratifications Perspective[J].Journal of Current Issues&Research in Advertising,1996,18(2):93-99.
27 Morris M R,Teevan J,Panovich K.What do people ask their social networks,and why?:A survey study of status message q&a behavior[C]//Proceedings of the SIGCHI Conference on Human Factors in Computing Systems,Atlanta,Georgia,USA,2015:1739-1748.
28 Shi N,Lee M K O,Cheung C M K,et al.The continuance of online social networks:How to keep people using Facebook?[C]//Proceedings of the 2010 43rd Hawaii International Conference on System Sciences,IEEE Computer Society Washington,DC,USA,2010:1-10.
29 Lee C S,Ma L.News sharing in social media:The effect of gratifications and prior experience[J].Computers in Human Behavior,2012,28(2):331-339.
30 Davis F D.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].MIS Quarterly,1989,13(3):319-340.
31 Lee C S,Goh H L,Chua A Y K,et al.Indagator:Investigating perceived gratifications of an application that blends mobile content sharing with gameplay[J].Journal of the American Society for Information Science and Technology,2010,61(6):1244-1257.
32 Park N,Kee K F,Valenzuela S.Being immersed in social networking environment:Facebook groups,uses and gratifications,and social outcomes[J].Cyberpsychology&Behavior,2009,12(6):729-733.
33 Hair J F,Black W C,Babin B J,et al.Multivariate Data Analysis(6th edition)[M].New Jersey:Pearson Education,2006:76.
34 Fornell C,Larcker D F.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error[J].Journal of Marketing Research,1981,18(2):39-50.
35 Bhattacherjee A.An empirical analysis of the antecedents of electronic commerce service continuance[J].Decision Support Systems,2001,32(2):201-214.
36 Meng H H,Chao M C,Ju T L.Determinants of continued use of the WWW:An integration of two theoretical models[J].Industrial Management&Data Systems,2004,104(9):766-775.
37 Tang J E,Chiang C.Integrating experiential value of blog use into the expectation-confirmation theory model[J].Social Behavior&Personality,2010,38(10):1377-1389.