农户水土保持技术采用行为研究——基于黄土高原1152户农户的调查数据
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摘要
利用黄土高原陕甘宁3省(区)1 152份农户调查数据,基于农户感知价值理论,从农户对技术的感知价值和对生态环境的感知风险视角切入,探索感知价值对农户水土保持技术采用行为的主效应,考虑收入水平的差异,分析总收入和农户分化分析调节效应。研究结果表明:(1)农户年龄越小、农用机械数量越多、耕地面积越多,农户之间相互信任程度越高,政府支持程度越高,农户采用水土保持工程技术的概率越大。农用机械数量越多、耕地面积越多,政府支持程度越高,农户采用水土保持耕作技术的概率越大。(2)农户感知利益、感知风险对其水土保持工程技术和耕作技术采用行为都存在显著的正向影响。(3)总收入能够显著负向调节感知利益与水土保持工程技术采用行为之间的关系,也能够显著负向调节感知利益、感知风险与水土保持耕作技术采用行为之间的关系,农户分化能够显著负向调节感知风险与水土保持工程技术和耕作技术采用行为之间的关系。由此提出通过增加农户对生态环境的感知风险来提高农户对水土保持技术的感知利益等政策建议,以促进水土保持技术的推广应用。
The main effect of perceived value on the behavior of farmers' adoption of soil and water conservation technology is tested by using a survey data of 1 152 households in Shaanxi,Gansu and Ningxia provinces on the Loess Plateau,based on the perspective of the Theory of Perceived Value,and from the perspective of farmers' perceived benefit and perceived risk.Considering the differences in income levels,analysis of the adjustment effect of total income and farmers' differentiation is made.The results show that:(1)The younger the age,the more agricultural machinery,the more cultivated land,the higher degree of mutual trust among farmers,the higher the government support,the greater probability of the farmers' use of soil and water conservation engineering technology.The more agricultural machinery,the more cultivated land,the higher government support,the higher probability of farmers' adoption of soil and water conservation tillage technology.(2)The farmers' perceived benefits and perceived risks have significant positive effects on farmers' use of soil and water conservation engineering and tillage technology.(3)The total income can significantly negatively regulate the relationship between perceived benefits and the use of soil and water conservation engineering technology,and can significantly negatively regulate the relationship between perceived benefits,perceived risk and tillage technology;and farmers' differentiation can significantly negatively regulate perceived risk and engineering and tillage technology.Thus some suggestions are put forward to improve farmers' perceived benefits of soil and water conservation technology and increase farmers' perceived risk of ecological environment,to promote the popularization and application of soil and water conservation technology.
The main effect of perceived value on the behavior of farmers' adoption of soil and water conservation technology is tested by using a survey data of 1 152 households in Shaanxi,Gansu and Ningxia provinces on the Loess Plateau,based on the perspective of the Theory of Perceived Value,and from the perspective of farmers' perceived benefit and perceived risk.Considering the differences in income levels,analysis of the adjustment effect of total income and farmers' differentiation is made.The results show that:(1)The younger the age,the more agricultural machinery,the more cultivated land,the higher degree of mutual trust among farmers,the higher the government support,the greater probability of the farmers' use of soil and water conservation engineering technology.The more agricultural machinery,the more cultivated land,the higher government support,the higher probability of farmers' adoption of soil and water conservation tillage technology.(2)The farmers' perceived benefits and perceived risks have significant positive effects on farmers' use of soil and water conservation engineering and tillage technology.(3)The total income can significantly negatively regulate the relationship between perceived benefits and the use of soil and water conservation engineering technology,and can significantly negatively regulate the relationship between perceived benefits,perceived risk and tillage technology;and farmers' differentiation can significantly negatively regulate perceived risk and engineering and tillage technology.Thus some suggestions are put forward to improve farmers' perceived benefits of soil and water conservation technology and increase farmers' perceived risk of ecological environment,to promote the popularization and application of soil and water conservation technology.
引文
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[17] 高瑛,王娜,李向菲,等.农户生态友好型农田土壤管理技术采纳决策分析——以山东省为例[J].农业经济问题,2017,38(1):38-47.
[18] 张童朝,颜廷武,何可,等.资本禀赋对农户绿色生产投资意愿的影响——以秸秆还田为例[J].中国人口·资源与环境,2017,27(8):78-89.
[19] 何可,张俊飚,张露,等.人际信任、制度信任与农民环境治理参与意愿——以农业废弃物资源化为例[J].管理世界,2015(5):75-88.
[20] 王格玲,陆迁.社会网络影响农户技术采用倒U型关系的检验——以甘肃省民勤县节水灌溉技术采用为例[J].农业技术经济,2015(10):92-106.
[21] 温忠麟,侯杰泰,张雷.调节效应与中介效应的比较和应用[J].心理学报,2005,37(2):268-274.
[22] 侯玲玲,王金霞,黄季焜.不同收入水平的农民对极端干旱事件的感知及其对适应措施采用的影响——基于全国9省农户大规模调查的实证分析[J].农业技术经济,2016(11):24-33.
[23] 王常伟,顾海英.农户环境认知、行为决策及其一致性检验:基于江苏农户调查的实证分析[J].长江流域资源与环境,2012,21(10):1 204-1 208.
[24] 何可,张俊飚.农民对资源性农业废弃物循环利用的价值感知及其影响因素[J].中国人口·资源与环境,2014,24(10):150-156.
[2] 司娟娟.小流域人为加速侵蚀与农户水土保持行为研究[D].武汉:华中农业大学,2009:39-41.
[3] Jara-Rojas R,Bravo-Ureta B E,Engler A,et al.An Analysis of the Joint Adoption of Water Conservation and Soil Conservation in Central Chile[J].Land Use Policy,2013,32:292-301.
[4] Khisa P,Gachene C K,Karanja N,et al.The Effect of Post Harvest Crop Cover on Soil Erosion in A Maizelegume Based Cropping System in Gatanga,Kenya[J].Journal of Agriculture in the Tropics and Subtropics.2007,103:17-28.
[5] 翟文侠,黄贤金.农户水土保持行为机理:研究进展与分析框架[J].水土保持研究,2005(6):108-112.
[6] 马鹏红,黄贤金,于术桐,等.江西省上饶县农户水土保持投资行为机理与实证模型[J].长江流域资源与环境,2004(6):568-572.
[7] 王兆林,杨庆媛,张佰林,等.户籍制度改革中农户土地退出意愿及其影响因素分析[J].中国农村经济,2011(11):49-61.
[8] 朱玉春,王蕾.不同收入水平农户对农田水利设施的需求意愿分析:基于陕西、河南调查数据的验证[J].中国农村经济,2014(1):76-86.
[9] Zeithaml V A.Consumer Perceptions of Price,Quality and Value:A Means-end Model and Synthesis of Evidence[J].Journal of Marketing,1998,52(3):2-22.
[10] Woodruff R B.Customer Value:The Next Source for Competitive Advantage[J].Journal of the Academy of Marketing Science,1997,25:139-153.
[11] Parasuraman.The Impact of Technology of the Quality-value Loyalty Chain:A Research agenda[J].Journal of the Academy of Marketing Science,2000,28(1):156-174.
[12] 任立,甘臣林,吴萌,等.城市近郊区农户农地感知价值对其投入行为影响研究——以武汉、鄂州两地典型样本调查为例[J].中国土地科学,2018(1):42-50.
[13] 韩成英.农户感知价值对其农业废弃物资源化行为的影响研究[D].武汉:华中农业大学,2016:10-13.
[14] 石智雷,杨云彦.家庭禀赋、农民工回流与创业参与——来自湖北恩施州的经验证据[J].经济管理,2012,34(3):151-162.
[15] 丰军辉,何可,张俊飚.家庭禀赋约束下农户作物秸秆能源化需求实证分析——湖北省的经验数据[J].资源科学,2014,36(3):530-537.
[16] 朱萌,齐振宏,邬兰娅,等.种稻大户资源禀赋对其环境友好型技术采用行为的影响——基于苏南微观数据的分析[J].生态与农村环境学报,2016,32(5):735-742.
[17] 高瑛,王娜,李向菲,等.农户生态友好型农田土壤管理技术采纳决策分析——以山东省为例[J].农业经济问题,2017,38(1):38-47.
[18] 张童朝,颜廷武,何可,等.资本禀赋对农户绿色生产投资意愿的影响——以秸秆还田为例[J].中国人口·资源与环境,2017,27(8):78-89.
[19] 何可,张俊飚,张露,等.人际信任、制度信任与农民环境治理参与意愿——以农业废弃物资源化为例[J].管理世界,2015(5):75-88.
[20] 王格玲,陆迁.社会网络影响农户技术采用倒U型关系的检验——以甘肃省民勤县节水灌溉技术采用为例[J].农业技术经济,2015(10):92-106.
[21] 温忠麟,侯杰泰,张雷.调节效应与中介效应的比较和应用[J].心理学报,2005,37(2):268-274.
[22] 侯玲玲,王金霞,黄季焜.不同收入水平的农民对极端干旱事件的感知及其对适应措施采用的影响——基于全国9省农户大规模调查的实证分析[J].农业技术经济,2016(11):24-33.
[23] 王常伟,顾海英.农户环境认知、行为决策及其一致性检验:基于江苏农户调查的实证分析[J].长江流域资源与环境,2012,21(10):1 204-1 208.
[24] 何可,张俊飚.农民对资源性农业废弃物循环利用的价值感知及其影响因素[J].中国人口·资源与环境,2014,24(10):150-156.