吸收能力视角下企业生态创新绩效提升的实施战略
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摘要
文章跳出企业进行生态创新是否"善有善报"的传统后果研究逻辑,提出"行善有方"是"善有善报"的重要前提,从而弥补了以往研究多关注生态创新战略选择而忽视战略实施对战略结果影响的不足。文章提出生态创新与企业及市场吸收能力的匹配程度是生态创新绩效的重要预测变量,而生态创新与企业及市场吸收能力匹配程度受到生态创新实施战略的影响,原因是:一方面实施战略可以改变生态创新的可吸收性,使其与企业吸收能力匹配;另一方面实施战略可以提高企业及市场的吸收能力,让生态创新被吸收得更好。因此,文章提出明智的生态创新实施战略应考虑向心性、时机、顺序、节奏、内外合作、生态创新沟通、市场隔离等。
Previous studies emphasize the impact of strategic choice instead of strategic implementation on eco-innovation performance. To fill this gap, this paper focuses on how to implement eco-innovation will improve the corporate return of engaging in eco-innovation rather than whether eco-innovation can enhance firm performance or not. Thus, this paper argues that the engagement strategies of eco-innovation, making eco-innovation better match with the absorptive capacity of enterprises or/and market, will enhance the return of eco-innovation. Accordingly, this paper proposes that the insightful engagement strategies of eco-innovation should consider centrality, timing, sequence, rhythm or consistency, internal and external R&D cooperation, market communication, and the isolation of competitors.
Previous studies emphasize the impact of strategic choice instead of strategic implementation on eco-innovation performance. To fill this gap, this paper focuses on how to implement eco-innovation will improve the corporate return of engaging in eco-innovation rather than whether eco-innovation can enhance firm performance or not. Thus, this paper argues that the engagement strategies of eco-innovation, making eco-innovation better match with the absorptive capacity of enterprises or/and market, will enhance the return of eco-innovation. Accordingly, this paper proposes that the insightful engagement strategies of eco-innovation should consider centrality, timing, sequence, rhythm or consistency, internal and external R&D cooperation, market communication, and the isolation of competitors.
引文
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[26]Aguilera-Caracuel J,Ortiz-de-Mandojana N.Green innovation and financial performance:An institutional approach[J].Organization&Environment,2013,26(4):365-385.
[27]Li Y N.Environmental innovation practices and performance:Moderating effect of resource commitment[J].Journal of Cleaner Production,2014(66):450-458.
[28]Leenders M,Chandra Y.Antecedents and consequences of green innovation in the wine industry:The role of channel structure[J]Technology Analysis&Strategic Management,2013,25(2):203-218.
[29]Dong Y,Wang X,Jin J,et al.Effects of eco-innovation typology on its performance:Empirical evidence from chinese enterprises[J].Journal of Engineering and Technology Management2014(34):78-98.
[30]Cohen W M,Levinthal D A.Absorptive capacity:A new perspective on learning and innovation[J].Administrative Science Quarterly,1990,35(1):128-152.
[31]Lane P J,Koka B R,Pathak S.The reification of absorptive capacity:A critical review and rejuvenation of the construct[J].The Academy of Management Review,2006,31(4):833-863.
[32]彭雪蓉,刘洋,赵立龙.企业生态创新的研究脉络、内涵澄清与测量[J].生态学报,2014(22):6440-6449.
[33]Burke L,Logsdon J M.How corporate social responsibility pays off[J].Long Range Planning,1996,29(4):495-502.
[34]Ghisetti C,Marzucchi A,Montresor S.The open eco-innovation mode.An empirical investigation of eleven european countries[J]Research Policy,2015,44(5):1080-1093.
[35]De Marchi V.Environmental innovation and R&D cooperation:Empirical evidence from spanish manufacturing firms[J]Research Policy,2012,41(3):614-623.
[36]Kemp R,Oltra V.Research insights and challenges on ecoinnovation dynamics[J].Industry and Innovation,2011,18(3):249-253.
[37]彭雪蓉,刘洋.战略性企业社会责任与竞争优势:过程机制与权变条件[J].管理评论,2015(7):156-167.
[38]Cheng C C J,Yang C L,Sheu C.The link between eco-innovation and business performance:A Taiwanese industry context[J]Journal of Cleaner Production,2014(64):81-90.
[39]王雎.吸收能力的研究现状与重新定位[J].外国经济与管理,2007(7):1-8.
[40]Lane P J,Lubatkin M.Relative absorptive capacity and interorganizational learning[J].Strategic Management Journal,1998,19(5):461-477.
[2]Reid A,Miedzinski M.Eco-innovation:Final report for sectoral innovation watch[R].Systematic Eco-Innovation Report,2008.
[3]Rennings K.Redefining innovation-eco-innovation research and the contribution from ecological economics[J].Ecological Economics,2000,32(2):319-332.
[4]Pereiraá,Vence X.Key business factors for eco-innovation:An overview of recent firm-level empirical studies[J].Cuadernos de Gestión,2012(12):73-103.
[5]Pujari D.Eco-innovation and new product development:Understanding the influences on market performance[J].Technovation,2006,26(1):76-85.
[6]杨燕,邵云飞.生态创新研究进展及展望[J].科学学与科学技术管理,2011(8):107-116.
[7]Chou C J,Chen K S,Wang Y Y.Green practices in the restaurant industry from an innovation adoption perspective:Evidence from taiwan[J].International Journal of Hospitality Management,2012,31(3):703-711.
[8]Tang Z,Hull C E,Rothenberg S.How corporate social responsibility engagement strategy moderates the CSR-Financial performance relationship[J].Journal of Management Studies,2012,49(7):1274-1303.
[9]Vermeulen F,Barkema H.Pace,rhythm,and scope:Process dependence in building a profitable multinational corporation[J].Strategic Management Journal,2002,23(7):637-653.
[10]Porter M E,Van der Linde C.Green and competitive:Ending the stalemate[J].Harvard Business Review,1995,73(5):120-134.
[11]Hart S L.A natural-resource-based view of the firm[J].The Academy of Management Review,1995,20(4):986-1014.
[12]Sharma S,Vredenburg H.Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities[J].Strategic Management Journal1998,19(8):729-753.
[13]DiMaggio P J,Powell W W.The iron cage revisited:Institutional isomorphism and collective rationality in organizational fields[J]American Sociological Review,1983,48(2):147-160.
[14]Zhang X L,Shen L Y,Wu Y Z.Green strategy for gaining competitive advantage in housing development:A China study[J]Journal of Cleaner Production,2011,19(2-3):157-167.
[15]彭雪蓉,魏江.生态创新、资源获取与组织绩效--来自浙江省中小企业的实证研究[J].自然辩证法研究,2014(5):60-65.
[16]Russo M V,Fouts P A.A resource-based perspective on corporate environmental performance and profitability[J].The Academy of Management Journal,1997,40(3):534-559.
[17]Turban D B,Greening D W.Corporate social performance and organizational attractiveness to prospective employees[J].The Academy of Management Journal,1997,40(3):658-672.
[18]Gilley K M,Worrell D L,Davidson III W N,et al.Corporate environmental initiatives and anticipated firm performance:The differential effects of process-driven versus product-driven greening initiatives[J].Journal of Management,2000,26(6):1199-1216.
[19]Walley N,Whitehead B.It’s not easy being green[J].Harvard Business Review,1994,72(3):46-51.
[20]Sarkis J,Cordeiro J J.An empirical evaluation of environmental efficiencies and firm performance:Pollution prevention versus end-of-pipe practice[J].European Journal of Operational Research,2001,135(1):102-113.
[21]Horbach J,Rammer C,Rennings K.Determinants of ecoinnovations by type of environmental impact-The role of regulatory push/pull,technology push and market pull[J].Ecological Economics,2012(78):112-122.
[22]Bragdon J H,Marlin J.Is pollution profitable[J].Risk management,1972,19(4):9-18.
[23]Christmann P.Effects of“best practices”of environmental management on cost advantage:The role of complementary assets[J].The Academy of Management Journal,2000,43(4):663-680.
[24]Martín-Tapia I,Aragón-Correa J A,Rueda-Manzanares AEnvironmental strategy and exports in medium,small and microenterprises[J].Journal of World Business,2010,45(3):266-275.
[25]Garcia-Pozo A,Sanchez-Ollero J L,Marchante-Lara MEco-innovation and management:An empirical analysis of environmental good practices and labour productivity in the spanish hotel industry[J].Innovation:Management Policy&Practice,2015,17(1):58-68.
[26]Aguilera-Caracuel J,Ortiz-de-Mandojana N.Green innovation and financial performance:An institutional approach[J].Organization&Environment,2013,26(4):365-385.
[27]Li Y N.Environmental innovation practices and performance:Moderating effect of resource commitment[J].Journal of Cleaner Production,2014(66):450-458.
[28]Leenders M,Chandra Y.Antecedents and consequences of green innovation in the wine industry:The role of channel structure[J]Technology Analysis&Strategic Management,2013,25(2):203-218.
[29]Dong Y,Wang X,Jin J,et al.Effects of eco-innovation typology on its performance:Empirical evidence from chinese enterprises[J].Journal of Engineering and Technology Management2014(34):78-98.
[30]Cohen W M,Levinthal D A.Absorptive capacity:A new perspective on learning and innovation[J].Administrative Science Quarterly,1990,35(1):128-152.
[31]Lane P J,Koka B R,Pathak S.The reification of absorptive capacity:A critical review and rejuvenation of the construct[J].The Academy of Management Review,2006,31(4):833-863.
[32]彭雪蓉,刘洋,赵立龙.企业生态创新的研究脉络、内涵澄清与测量[J].生态学报,2014(22):6440-6449.
[33]Burke L,Logsdon J M.How corporate social responsibility pays off[J].Long Range Planning,1996,29(4):495-502.
[34]Ghisetti C,Marzucchi A,Montresor S.The open eco-innovation mode.An empirical investigation of eleven european countries[J]Research Policy,2015,44(5):1080-1093.
[35]De Marchi V.Environmental innovation and R&D cooperation:Empirical evidence from spanish manufacturing firms[J]Research Policy,2012,41(3):614-623.
[36]Kemp R,Oltra V.Research insights and challenges on ecoinnovation dynamics[J].Industry and Innovation,2011,18(3):249-253.
[37]彭雪蓉,刘洋.战略性企业社会责任与竞争优势:过程机制与权变条件[J].管理评论,2015(7):156-167.
[38]Cheng C C J,Yang C L,Sheu C.The link between eco-innovation and business performance:A Taiwanese industry context[J]Journal of Cleaner Production,2014(64):81-90.
[39]王雎.吸收能力的研究现状与重新定位[J].外国经济与管理,2007(7):1-8.
[40]Lane P J,Lubatkin M.Relative absorptive capacity and interorganizational learning[J].Strategic Management Journal,1998,19(5):461-477.