“互联网+”改善农户经营管理绩效评价研究——基于湖南省四县市的调查
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摘要
"互联网+"技术已有的研究主要集中在电商领域,而鲜有对农业生产经营管理改善方面的研究。论文以湖南省四县市的问卷调查和访谈调查为基础,实证分析了"互联网+"技术对农户生产经营管理改善的作用。研究表明:"互联网+"技术对农业生产经营大户生产经营改善的作用明显大于一般农户,而对一般农户的作用不显著。"互联网+"技术对经营大户的生产经营管理改善有显著影响的因子及其重要程度由高到低排序是:对农产品销量增加作用、对生产经营规模扩大作用、对农业收入提升作用、对农产品销售期间缩短作用、对农产品售价提高作用、对农业经营品种选择作用及对生产经营单位成本降低作用。
The existing research on "Internet +" technology is mainly concentrated in the field of e-commerce, and there is little research on the improvement of agricultural production management. Based on the investigation of Sixian city in Hunan province, through questionnaires and interviews, this paper has proved the benefits of internet technology to improve forestry farmers' production management. It shows that internet technology has greater benefits to the elite forestry farmers in production management; however, it has only a little positive influence on common villagers. The improvements and importance that "Internet Plus" technology has to elite forestry farmers' production management can be ranking from high to low, which include improving sales of forestry products, improving size of production, improving forestry income, shrinking the time cost of forestry products selling, improving price of forestry products, improving selection of forestry products, and reducing costs of forestry units.
The existing research on "Internet +" technology is mainly concentrated in the field of e-commerce, and there is little research on the improvement of agricultural production management. Based on the investigation of Sixian city in Hunan province, through questionnaires and interviews, this paper has proved the benefits of internet technology to improve forestry farmers' production management. It shows that internet technology has greater benefits to the elite forestry farmers in production management; however, it has only a little positive influence on common villagers. The improvements and importance that "Internet Plus" technology has to elite forestry farmers' production management can be ranking from high to low, which include improving sales of forestry products, improving size of production, improving forestry income, shrinking the time cost of forestry products selling, improving price of forestry products, improving selection of forestry products, and reducing costs of forestry units.
引文
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[4]王璐,樊坤,尤薇佳.农产品电子商务研究现状与展望[J].农业经济问题,2015,35(6):562-567.
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[6]任晓聪,和军.我国农村电子商务的发展态势、问题与对策路径[J].现代经济探讨,2017(3):45-4.
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[8]赵苹,姜祎,肖佳洁.信息化促进中国现代农业发展的策略研究[J].现代经济探讨,2014(5):68-72.
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[12]谷舒米,鲁统宇,张华.基于结构方程模型的居民幸福感影响因素研究[J].统计与决策,2014(20):109-111.
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[14]刘湖,张家平.互联网对农村居民消费结构的影响与区域差异[J].财经科学,2016(4):80-88.
[15]李立威,景峰.互联网扩散与经济增长的关系研究——基于我国31个省份面板数据的实证检验[J].北京工商大学学报(社会科学版),2013,28(3):120-126.
[16]吴明隆.结构方程模型[M].重庆:重庆大学出版社,2009:24-67.
[17]杨艺.浅谈日本农业信息化的发展及启示[J].现代日本经济,2005(6):60-62.