“互联网+文化创意”促进新农村产业模式发展
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摘要
随着"互联网+传统产业"的不断发展,我国农村产业顺应信息化时代得以实现转型升级。"互联网+农业"作为一种革命性的产业模式创新,在发展过程中逐渐形成了5种产业模式。通过研究发现,我国农村产业发展模式存在"文化附加值低"、产业发展"品牌建设不明确、品牌缺乏文化底蕴"等问题。因此,为促进我国农村产业持续发展,早日实现全面小康,文章从农村产业发展的实际需求出发,构建出融合文化创意提升农业产品附加值的全新农村产业发展模式。
With the continuous development of "Internet + traditional industries",China's rural industry has been able to achieve transformation and upgrading in the era of informationization.As a revolutionary industrial model innovation, "Internet+Agriculture" has gradually formed five industrial models in the development process.Through research,it is found that China's rural industrial development model has such problems as "low cultural value added", "unclear brand construction in industrial development,and lack of cultural heritage of brands".Therefore,in order to promote the sustainable development of China's rural industry and realize a comprehensive well-off society at an early date,this paper started from the actual needs of rural industrial development,and built a new rural industrial development model that integrates cultural creativity and enhances the added value of agricultural products.
With the continuous development of "Internet + traditional industries",China's rural industry has been able to achieve transformation and upgrading in the era of informationization.As a revolutionary industrial model innovation, "Internet+Agriculture" has gradually formed five industrial models in the development process.Through research,it is found that China's rural industrial development model has such problems as "low cultural value added", "unclear brand construction in industrial development,and lack of cultural heritage of brands".Therefore,in order to promote the sustainable development of China's rural industry and realize a comprehensive well-off society at an early date,this paper started from the actual needs of rural industrial development,and built a new rural industrial development model that integrates cultural creativity and enhances the added value of agricultural products.
引文
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[9]王刚.我国农产品互联网营销策略探析[D].武汉:华中师范大学,2016.
[2]李明伟.“互联网+文化产业”融合发展的技术驱动与路径研究[J].技术经济与管理研究,2017,(9):107-111.
[3]刘爽.大辛寨村“互联网+特色农产品”个性化定制营销模式研究[D].大庆:黑龙江八一农垦大学,2017.
[4]罗光华.”互联网+背景下文化创意乡村旅游产业发展及升级对策研究——以贵州省为例[J].中国农业资源与区划,2016,37(11):231-236.
[5]张光祥.“互联网+”视野下淮安文化创意产业发展路径研究[J].大众文艺,2017,(5):262-263.
[6]李少多.互联网背景下印刷制造业与文化创意产业的跨界融合研究[J].新闻爱好者,2017,(3):48-51.
[7]李爱萍.山西省“互联网+农产品”营销模式研究[J].经济问题,2018,(4):70-76.
[8]贾洪文,杜娜娜,燕星辰.农产品产业创新发展模式探讨——以陕西省佳县红枣产业为例[J].经济研究导刊,2011,(16):174-176.
[9]王刚.我国农产品互联网营销策略探析[D].武汉:华中师范大学,2016.