乡村振兴战略视域下涉农报道现状及改进策略研究——基于《人民日报》(2017—2018)涉农报道内容分析
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摘要
实施乡村振兴战略,是我党关于"三农"问题的战略性决策,对新时代涉农报道提出了新要求。以2017年11月1日至2018年10月31日《人民日报》的涉农报道为研究样本,发现当前涉农报道在议题与话语方面不断创新,表现在:注重乡村经济发展,聚焦农业转型和农业现代化;注重报道乡村文化建设,真实客观全面反映乡村社会文明;注重报道乡村现代化治理,推动充满活力、和谐有序的善治乡村建设。同时,现有涉农报道也存在一些不足,表现为:经济发展报道与生态建设报道比例失衡;边缘群体成为涉农报道中被遮蔽的主体;报道呈现形式较为单一等。基于此,未来涉农报道应在全面性和建设性上下功夫:平衡乡村振兴战略五大内涵议题、全方位服务乡村振兴战略,全面呈现乡村人和事、建构城乡互哺的传播关系,做好建设性涉农报道、为破解乡村发展困局助力。
Carrying out the strategy of countryside revitalization is our party's strategic decision on the issue of"agriculture,rural areas and farmers",which set new requirements for the agriculture-related reports in the new era. Taking the agriculture-related reports of People's Daily from November 1,2017 to October 31,2018 as the research sample,it is found that agriculture-related reports keep innovating in terms of topics and discourse such as emphasizing rural economic development,focusing on agricultural transition and rural modernization,the importance attached to the construction of rural culture,mirroring the rural social civilization really,objectively and comprehensively,as well as the modernization of rural management,and promoting rigorous,harmonious and ordered rural construction by a benevolent way,meanwhile,there are some deficiencies existing in the current agriculture-related reports such as imbalanced proportion of the reports related to economic development and ecological construction,marginal groups becoming the subject shaded by the reports,and the reports are presented in a single form,and so on. Based on that,it is held that future agriculture-related reports should emphasize its overall and constructive perspective,should balance the five connotation issues of Countryside Revitalization Strategy,thoroughly serve the rural revitalization strategy,comprehensively report the people and things in the countryside so that the interactive communication relationship between urban and rural areas is constructed,and keep the constructive agriculture-related reports so as to help solve the dilemma of rural development.
Carrying out the strategy of countryside revitalization is our party's strategic decision on the issue of"agriculture,rural areas and farmers",which set new requirements for the agriculture-related reports in the new era. Taking the agriculture-related reports of People's Daily from November 1,2017 to October 31,2018 as the research sample,it is found that agriculture-related reports keep innovating in terms of topics and discourse such as emphasizing rural economic development,focusing on agricultural transition and rural modernization,the importance attached to the construction of rural culture,mirroring the rural social civilization really,objectively and comprehensively,as well as the modernization of rural management,and promoting rigorous,harmonious and ordered rural construction by a benevolent way,meanwhile,there are some deficiencies existing in the current agriculture-related reports such as imbalanced proportion of the reports related to economic development and ecological construction,marginal groups becoming the subject shaded by the reports,and the reports are presented in a single form,and so on. Based on that,it is held that future agriculture-related reports should emphasize its overall and constructive perspective,should balance the five connotation issues of Countryside Revitalization Strategy,thoroughly serve the rural revitalization strategy,comprehensively report the people and things in the countryside so that the interactive communication relationship between urban and rural areas is constructed,and keep the constructive agriculture-related reports so as to help solve the dilemma of rural development.
引文
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[6]李军国.实施乡村振兴战略的意义重大[J].当代农村财经,2018(01).
[7]夏雨禾.改革开放以来《人民日报》的“三农”议程设置[J].现代传播,2009(04).
[8]李艳红.乡村传播学[M].北京:北京大学出版社,2014:85.
[9]孙信茹.哈尼族村寨手机使用的传播人类学考察[J].传播与社会学刊,2011(18).
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