互联网企业的“融合”发展思路探析
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摘要
随着我国经济形式的发展,互联网行业已经不能满足社会、企业、个人的多种需求,行业发展受到制约,"互联网+"的战略思路是今后发展的必然选择。这一新的发展思路应按照马斯洛的需求理论,人类从低层次需求到高层次需求,探索互联网企业与其他领域企业的合作,拓宽自己的业务范围,并不断使企业发展壮大。通过探讨新媒体类互联网企业与传统企业深度融合的思路,为其他行业发展提供借鉴。
With the development of China's economy, the Internet industry has been unable to meet the needs of society, enterprises and individuals, the development of the Internet industry is restricted, the strategic thinking of "Internet+" is an inevitable choice for future development. According to Masino's demand theory, this new development idea should explore the cooperation between Internet enterprises and other enterprises in the field from low-level human needs to high-level needs, broaden their business scope, and constantly make enterprises grow. Through the discussion of the deep integration of new media Internet enterprises and traditional enterprises, this paper can provide reference for the development of other industries.
With the development of China's economy, the Internet industry has been unable to meet the needs of society, enterprises and individuals, the development of the Internet industry is restricted, the strategic thinking of "Internet+" is an inevitable choice for future development. According to Masino's demand theory, this new development idea should explore the cooperation between Internet enterprises and other enterprises in the field from low-level human needs to high-level needs, broaden their business scope, and constantly make enterprises grow. Through the discussion of the deep integration of new media Internet enterprises and traditional enterprises, this paper can provide reference for the development of other industries.
引文
[1]搜狗百科.马斯洛需求层次理论[EB/OL].(2018-11-26)[2018-11-13].https://baike.sogou.com/v6529567.htm?fromTitle.
[2]搜狗问.互联网的优势[EB/OL].(2018-11-26)[2017-01-14].https://wenwen.sogou.com/z/q705318410.htm.
[3]殷雨婷.搜狐视频与广东南方新媒体股份有限公司成立互联网电视合资公司[EB/OL].(2018-11-26)[2017-09-21].http://tech.cnr.cn/techgd/20170921/t20170921_523959635.shtml.
[4]王秋宇,徐志成,唐冠宇,等.探索传统企业满足消费者个性化需求的新思路[J].商场现代化,2018(9).
[5]搜狐视频首发,DTS影音专区独家上线小米电视.[EB/OL].(2018-11-26)[2017-08-30].http://www.geekpark.net/news/221553.
[2]搜狗问.互联网的优势[EB/OL].(2018-11-26)[2017-01-14].https://wenwen.sogou.com/z/q705318410.htm.
[3]殷雨婷.搜狐视频与广东南方新媒体股份有限公司成立互联网电视合资公司[EB/OL].(2018-11-26)[2017-09-21].http://tech.cnr.cn/techgd/20170921/t20170921_523959635.shtml.
[4]王秋宇,徐志成,唐冠宇,等.探索传统企业满足消费者个性化需求的新思路[J].商场现代化,2018(9).
[5]搜狐视频首发,DTS影音专区独家上线小米电视.[EB/OL].(2018-11-26)[2017-08-30].http://www.geekpark.net/news/221553.