农业创业项目网络社交行为融资影响研究
|
摘要
随着信息技术的发展,世界各国创业者越来越多地利用互联网手段进行创业融资。创业者、投资者和其他创业相关关系人也更加倾向于利用互联网创立崭新的社交网络模式,创业者利用互联网社交媒介进行的网络社交行为越来越成为融资成功的关键。同时,农业创业项目与其他类型创业项目相比,在社会网络交往和社会网络行为效果方面具有较强的特质性,社交行为战略与其他类型项目应当具有显著区别。如何在互联网融资和网络社交行为的条件下,充分发挥农业创业者社会网络优势,提升创业融资业绩,成为经济学和管理学的重要研究课题。因此,收集了互联网众筹网站上进行创业众筹的7585个创业项目,利用倾向评分匹配方法,探讨农业创业中创业领导者社会网络社交行为对融资业绩的影响机制,并且验证相应的调节效应,创业融资过程中的农业创业者提出相应的社会网络社交行为战略建议。
With the development of information technology, the entrepreneurs of all the countries around the world are increasingly using the means of Internet to carry out start-up financing. The entrepreneurs, investors and other entrepreneurial related stakeholders are also inclined to use Internet to create brand-new social network models; entrepreneurs' online social behaviors by means of Internet social media are increasingly becoming the key to successful financing. At the same time, compared with other types of entrepreneurial projects, agricultural entrepreneurship projects have strong traits in social network communication and social network behavior effects, its social behavior strategies should be significantly different from that of other types of projects. How to give full play to the agricultural entrepreneurs' advantages in social network and improve the entrepreneurial financing performance under the conditions of Internet financing and network social behaviors has become an important research topic in economics and management science. Therefore, this paper collects 7585 entrepreneurial projects through entrepreneurial crowdfunding on the Internet crowdfunding websites; by using the propensity score matching method, it explores the impact mechanism of social network social behaviors of entrepreneurial leaders in agricultural start-ups on the financing performance, and the related adjustment effect is also verified. At last, it proposes some strategy suggestions for the agricultural entrepreneurs in the process of entrepreneurial financing to apply in their corresponding social network social behaviors.
With the development of information technology, the entrepreneurs of all the countries around the world are increasingly using the means of Internet to carry out start-up financing. The entrepreneurs, investors and other entrepreneurial related stakeholders are also inclined to use Internet to create brand-new social network models; entrepreneurs' online social behaviors by means of Internet social media are increasingly becoming the key to successful financing. At the same time, compared with other types of entrepreneurial projects, agricultural entrepreneurship projects have strong traits in social network communication and social network behavior effects, its social behavior strategies should be significantly different from that of other types of projects. How to give full play to the agricultural entrepreneurs' advantages in social network and improve the entrepreneurial financing performance under the conditions of Internet financing and network social behaviors has become an important research topic in economics and management science. Therefore, this paper collects 7585 entrepreneurial projects through entrepreneurial crowdfunding on the Internet crowdfunding websites; by using the propensity score matching method, it explores the impact mechanism of social network social behaviors of entrepreneurial leaders in agricultural start-ups on the financing performance, and the related adjustment effect is also verified. At last, it proposes some strategy suggestions for the agricultural entrepreneurs in the process of entrepreneurial financing to apply in their corresponding social network social behaviors.
引文
[1]章胜勇,时润哲,于爱芝.农业供给侧改革背景下农产品批发市场的功能优化分析[J].北京工商大学学报(社会科学版),2016,31(6):10-16.
[2]黄洁,蔡根女,买忆媛.农村微型企业:创业者社会资本和初创企业绩效[J].中国农村经济,2010,(5):65-73.
[3]朱月季.社会网络视角下的农业创新采纳与扩散[J].中国农村经济,2016,(9):58-71.
[4]Shafigullina A.V.,Palyakin R.B..Social Media Marketing as an Effective Instrument of ThePromotion of Social Business-project in Social Entrepreneurial Activity[J].Academy of Marketing Studies Journal,2016,20:1.
[5]Murphy P.J.,Kickul J.,Barbosa S.D..Expert Capital and Perceived Legitimacy:Female-run Entrepreneurial Venture Signaling and Performance[J].The International Journal of Entrepreneurship and Innovation,2007,8(2):127-138.
[6]Jack S.L.,Anderson A.R..The Effects of Embeddedness on the Entrepreneurial Process[J].Journal of Business Venturing,2002,17(5):467-487.
[7]Aral S.,Walker D..Tie Strength Embeddedness,and Social Influence:A Large-scale Networked Experiment[J].Management Science,2014,60(6):1352-1370.
[8]Giones F.,Miralles F..Do Actions Matter More than Resources?A Signaling Theory Perspective on the Technology Entrepreneurship Process[J].Social Science Electronic Publishing,2015,5(3):39-45.
[9]Ravindran K.,Susarla A.,Mani D..Social Capital and Contract Duration in Buyer-supplier Networks for Information Technology Outsourcing[J].Information Systems Research,2015,26(2):379-397.
[10]Sun Y.,Wang N.,Shen X.L..Location Information Disclosure in Location-based Social Network Services:Privacy Calculus Benefit Structure and Gender Differences[J].Computers in Human Behavior,2015,52:278-292.
[11]Colombo M.G.,Franzoni C.,Rossi Lamastra C..Internal Social Capital and The Attraction of Early Contributions in Crowdfunding[J].Entrepreneurship Theory and Practice,2015,39(1):75-100.
[12]Kotha R.,George G..Friends Family or Fools:Entrepreneur Experience and Its Implications for Equity Distribution and Resource Mobilization[J].Journal of Business Venturing,2012,27(5):525-543.
[13]Haleblian J.,Finkelstein S..Top Management Team Size,CEO Dominance and Firm Performance:The Moderating Roles of Environmental Turbulence and Discretion[J].Academy of Management Journal,1993,36(4):844-863.
[14]Tohidi H.,Tarokh M.J..Productivity Outcomes of Teamwork as an Effect of Information Technology and Team size[J].International Journal of Production Economics,2006,103(2):610-615.
[15]Shu C.,Simmons S.A..Firm Survival in Traded Industries:Does Localization Moderate The Effects of Founding Team Experience?[J].Small Business Economics,2018,50(3):643-655.
[16]刘刚,王泽宇,程熙镕."朋友圈"优势、内群体条件与互联网创业---基于整合社会认同与嵌入理论的新视角[J].中国工业经济,2016,(8):110-126.
[17]穆瑞章,耿天成.文化距离、社会网络中心性与互联网创业融资---来自众筹数据的实证研究[J].北京工商大学学报(社会科学版),2017,32(3):94-103.
[18]Mollick E..The Dynamics of Crowdfunding:An Exploratory Study[J].Journal of Business Venturing,2014,29(1):1-16.
[19]Zhao Y.L.,Song M.,Storm G.L..Founding Tteam Capabilities and New Venture Performance:The Mediating Role of Strategic Positional Advantages[J].Entrepreneurship Theory and Practice,2013,37(4):789-814.
[2]黄洁,蔡根女,买忆媛.农村微型企业:创业者社会资本和初创企业绩效[J].中国农村经济,2010,(5):65-73.
[3]朱月季.社会网络视角下的农业创新采纳与扩散[J].中国农村经济,2016,(9):58-71.
[4]Shafigullina A.V.,Palyakin R.B..Social Media Marketing as an Effective Instrument of ThePromotion of Social Business-project in Social Entrepreneurial Activity[J].Academy of Marketing Studies Journal,2016,20:1.
[5]Murphy P.J.,Kickul J.,Barbosa S.D..Expert Capital and Perceived Legitimacy:Female-run Entrepreneurial Venture Signaling and Performance[J].The International Journal of Entrepreneurship and Innovation,2007,8(2):127-138.
[6]Jack S.L.,Anderson A.R..The Effects of Embeddedness on the Entrepreneurial Process[J].Journal of Business Venturing,2002,17(5):467-487.
[7]Aral S.,Walker D..Tie Strength Embeddedness,and Social Influence:A Large-scale Networked Experiment[J].Management Science,2014,60(6):1352-1370.
[8]Giones F.,Miralles F..Do Actions Matter More than Resources?A Signaling Theory Perspective on the Technology Entrepreneurship Process[J].Social Science Electronic Publishing,2015,5(3):39-45.
[9]Ravindran K.,Susarla A.,Mani D..Social Capital and Contract Duration in Buyer-supplier Networks for Information Technology Outsourcing[J].Information Systems Research,2015,26(2):379-397.
[10]Sun Y.,Wang N.,Shen X.L..Location Information Disclosure in Location-based Social Network Services:Privacy Calculus Benefit Structure and Gender Differences[J].Computers in Human Behavior,2015,52:278-292.
[11]Colombo M.G.,Franzoni C.,Rossi Lamastra C..Internal Social Capital and The Attraction of Early Contributions in Crowdfunding[J].Entrepreneurship Theory and Practice,2015,39(1):75-100.
[12]Kotha R.,George G..Friends Family or Fools:Entrepreneur Experience and Its Implications for Equity Distribution and Resource Mobilization[J].Journal of Business Venturing,2012,27(5):525-543.
[13]Haleblian J.,Finkelstein S..Top Management Team Size,CEO Dominance and Firm Performance:The Moderating Roles of Environmental Turbulence and Discretion[J].Academy of Management Journal,1993,36(4):844-863.
[14]Tohidi H.,Tarokh M.J..Productivity Outcomes of Teamwork as an Effect of Information Technology and Team size[J].International Journal of Production Economics,2006,103(2):610-615.
[15]Shu C.,Simmons S.A..Firm Survival in Traded Industries:Does Localization Moderate The Effects of Founding Team Experience?[J].Small Business Economics,2018,50(3):643-655.
[16]刘刚,王泽宇,程熙镕."朋友圈"优势、内群体条件与互联网创业---基于整合社会认同与嵌入理论的新视角[J].中国工业经济,2016,(8):110-126.
[17]穆瑞章,耿天成.文化距离、社会网络中心性与互联网创业融资---来自众筹数据的实证研究[J].北京工商大学学报(社会科学版),2017,32(3):94-103.
[18]Mollick E..The Dynamics of Crowdfunding:An Exploratory Study[J].Journal of Business Venturing,2014,29(1):1-16.
[19]Zhao Y.L.,Song M.,Storm G.L..Founding Tteam Capabilities and New Venture Performance:The Mediating Role of Strategic Positional Advantages[J].Entrepreneurship Theory and Practice,2013,37(4):789-814.