基于数据分析的电信企业精细化市场营销
|
摘要
随着社会的进步和科学的发展,电信企业已逐渐成为人们生活中必不可缺少的行业。电信企业为人们的生活提供便利,增进人与人之间的沟通。电信企业不仅包括通话,而且包括网络、数字电视等。目前,电信企业发展越来越壮大,手机、网络的普及使电信用户变得越来越多。为了推进电信企业的发展,增加电信用户,电信企业结合数据信息进行市场营销策划和总结,根据现今市场运营情况进行规划和发展,从而促使电信企业进一步发展。
With the progress of society and the development of science, telecommunication enterprises have gradually become an indispensable industry in people's lives. Telecom enterprises provide convenience for people's lives and enhance communication between people. Telecom enterprises include not only telephone, but also network, digital TV, etc. At present, the development of telecommunication enterprises is growing stronger and stronger. The popularity of mobile phones and networks makes telecommunication users more and more. In order to promote the development of telecommunication enterprises and increase the number of telecommunication users, telecommunication enterprises carry out marketing planning and summary combined with data information, and plan and develop according to the current market operation, so as to promote the further development of telecommunication enterprises.
With the progress of society and the development of science, telecommunication enterprises have gradually become an indispensable industry in people's lives. Telecom enterprises provide convenience for people's lives and enhance communication between people. Telecom enterprises include not only telephone, but also network, digital TV, etc. At present, the development of telecommunication enterprises is growing stronger and stronger. The popularity of mobile phones and networks makes telecommunication users more and more. In order to promote the development of telecommunication enterprises and increase the number of telecommunication users, telecommunication enterprises carry out marketing planning and summary combined with data information, and plan and develop according to the current market operation, so as to promote the further development of telecommunication enterprises.
引文
[1]魏远东.精细化管理在电信市场营销中的应用[J].现代营销,2018(10):167.
[2]庞晶晶.面向电信业的客户消费行为知识发现研究[D].广州:华南理工大学,2010:78.
[2]庞晶晶.面向电信业的客户消费行为知识发现研究[D].广州:华南理工大学,2010:78.