具有延保服务的闭环供应链回收渠道选择
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摘要
针对具有延保服务的闭环供应链(CLSC)回收渠道选择问题,构建了3种回收渠道(制造商回收、零售商回收、第三方回收)和2种延保服务提供者(制造商、零售商)组合而成的6种分散决策CLSC模型,基于博弈论方法研究了每种情形下的最优回收渠道选择及其对CLSC决策的影响。结果表明,无论是制造商还是零售商提供延保,零售商都是产品回收最有效的承担者,此时制造商、零售商和整个CLSC都可以获得最大的利润,且产品回收率也最高。
To solve the problem of reverse channel choice in a closed-loop supply chain(CLSC) with extended warranty service, six decentralized CLSC models are developed by combining three typical reverse channel formats(i.e.,manufacturer collecting, retailer collecting, and third-party collecting) and two kinds of extended warranty providers(i.e.,the manufacturer or the retailer). For each scenario, the optimal decision on reverse channel choice and its impact on CLSC decisions are examined based on game theory. The results show that whether the manufacturer or the retailer offers the extended warranty, it is best for the retailer to collect used products. In this context, the manufacturer, the retailer and the whole CLSC all can get their maximum profits and the product return rate is the highest.
To solve the problem of reverse channel choice in a closed-loop supply chain(CLSC) with extended warranty service, six decentralized CLSC models are developed by combining three typical reverse channel formats(i.e.,manufacturer collecting, retailer collecting, and third-party collecting) and two kinds of extended warranty providers(i.e.,the manufacturer or the retailer). For each scenario, the optimal decision on reverse channel choice and its impact on CLSC decisions are examined based on game theory. The results show that whether the manufacturer or the retailer offers the extended warranty, it is best for the retailer to collect used products. In this context, the manufacturer, the retailer and the whole CLSC all can get their maximum profits and the product return rate is the highest.
引文
[1]LI K,MALLIK S,CHHAJED D.Design of extended warranties in supply chains under additive demand[J].Production and Operations Management,2012,21(4):730-746.
[2]JACK N,MURTHY D N P.A flexible extended warranty and related optimal strategies[J].Journal of the Operational Research Society,2007,58(12):1612-1620.
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[7]易余胤,张永华,姚俊江.考虑网络外部性和渠道权力结构的供应链延保服务模式研究[J].管理工程学报,2018,32(3):92-104.YI Yuyin,ZHANG Yonghua,YAO Junjiang.Analysis of supply chain extended warranty modes under network externality and different channel power[J].Engineering Management,2018,32(3):92-104.
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[9]LIAO B,LI B,CHENG J.A warranty model for remanufactured products[J].Journal of Industrial and Production Engineering,2015,32(8):551-558.
[10]ALQAHTANI A Y,GUPTA S M.Base and extended one-dimensional warranties analyses for remanufactured products[J/OL].(2017-03-17).https://link.springer.com/chapter/10.1007/978-3-319-51133-7_46.
[11]SAVASKAN R C,BHATTACHARYA S,VAN WASSEN-HOVE L N.Closed-loop supply chain models with product remanufacturing[J].Management Science,2004,50(2):239-252.
[12]MA Z J,ZHANG N,DAI Y,et al.Managing channel profits of different cooperative models in closed-loop supply chains[J].Omega,2016,59:251-262.
[13]SAVASKAN R C,VAN WASSENHOVE L N.Reverse channel design:the case of competing retailers[J].Management Science,2006,52(1):1-14.
[14]SHULMAN J D,COUGHLAN A T,SAVASKAN R C.Optimal reverse channel structure for consumer product returns[J].Marketing Science,2017,29(6):1071-1085.
[15]ATASU A,TOKTAY L B,VAN WASSENHOVE L N.How collection cost structure drives a manufacturer's reverse channel choice[J].Production and Operations Management,2013,22(5):1089-1102.
[16]WU X,ZHOU Y.The optimal reverse channel choice under supply chain competition[J].European Journal of Operational Research,2017,259(1):63-66.
[17]HUANG M,SONG M,LEE L H,et al.Analysis for strategy of closed-loop supply chain with dual recycling channel[J].International Journal of Production Economics,2013,144(2):510-520.
[18]卢荣花,李南.零售商竞争环境下两周期闭环供应链回收渠道选择研究[J].系统管理学报,2017,26(6):1143-1150.LU Ronghua,LI Nan.Tack-back channel selection of a twoperiod closed-loop supply chain in retailer competing settings[J].Journal of Systems&Management,2017,26(6):1143-1150.
[19]公彦德,蒋雨薇.闭环供应链混合回收模式定价及渠道选择研究[J].软科学,2018,32(5):127-131,144.GONG Yande,JIANG Yuwei.Research on pricing and channel selection of hybrid recycling mode in closed-loop supply chain[J].Soft Science,2018,32(5):127-131,144.
[20]WEI J,ZHAO J.Reverse channel decisions for a fuzzy closedloop supply chain[J].Applied Mathematical Modeling,2013,37(3):1502-1513.
[2]JACK N,MURTHY D N P.A flexible extended warranty and related optimal strategies[J].Journal of the Operational Research Society,2007,58(12):1612-1620.
[3]SU C,SHEN J.Analysis of extended warranty policies with different repair options[J].Engineering Failure Analysis,2012,25:49-62.
[4]BOUGUERRA S,CHELBI A,REZG N.A decision model for adopting an extended warranty under different maintenance policies[J].International Journal of Production Economics,2012,135:840-849.
[5]DESAI P,PADMANABHAN P.Durable good,extended warranty and channel coordination[J].Review of Marketing Science,2004,2(1):1-23.
[6]马建华,艾兴政,潘燕春,等.基于零售商延保服务的竞争性制造商两部定价合同决策[J].管理学报,2018,15(2):301-308.MA Jianhua,AI Xingzheng,PAN Yanchun,et al.Two-part tariff contract for competing manufacturers with common retailer’s extended warranties[J].Chinese Journal of Management,2018,15(2):301-308.
[7]易余胤,张永华,姚俊江.考虑网络外部性和渠道权力结构的供应链延保服务模式研究[J].管理工程学报,2018,32(3):92-104.YI Yuyin,ZHANG Yonghua,YAO Junjiang.Analysis of supply chain extended warranty modes under network externality and different channel power[J].Engineering Management,2018,32(3):92-104.
[8]郑斌,卞亦文,牟立峰,等.两级供应链中延保服务与基础质保服务交互策略[J].中国管理科学,2018,26(6):85-94.ZHENG Bin,BIAN Yiwen,MU Lifeng,et al.Optimal strategy of the interaction between extended warranty in a two-echelon supply chain[J].Chinese Journal of Management Science,2018,26(6):85-94.
[9]LIAO B,LI B,CHENG J.A warranty model for remanufactured products[J].Journal of Industrial and Production Engineering,2015,32(8):551-558.
[10]ALQAHTANI A Y,GUPTA S M.Base and extended one-dimensional warranties analyses for remanufactured products[J/OL].(2017-03-17).https://link.springer.com/chapter/10.1007/978-3-319-51133-7_46.
[11]SAVASKAN R C,BHATTACHARYA S,VAN WASSEN-HOVE L N.Closed-loop supply chain models with product remanufacturing[J].Management Science,2004,50(2):239-252.
[12]MA Z J,ZHANG N,DAI Y,et al.Managing channel profits of different cooperative models in closed-loop supply chains[J].Omega,2016,59:251-262.
[13]SAVASKAN R C,VAN WASSENHOVE L N.Reverse channel design:the case of competing retailers[J].Management Science,2006,52(1):1-14.
[14]SHULMAN J D,COUGHLAN A T,SAVASKAN R C.Optimal reverse channel structure for consumer product returns[J].Marketing Science,2017,29(6):1071-1085.
[15]ATASU A,TOKTAY L B,VAN WASSENHOVE L N.How collection cost structure drives a manufacturer's reverse channel choice[J].Production and Operations Management,2013,22(5):1089-1102.
[16]WU X,ZHOU Y.The optimal reverse channel choice under supply chain competition[J].European Journal of Operational Research,2017,259(1):63-66.
[17]HUANG M,SONG M,LEE L H,et al.Analysis for strategy of closed-loop supply chain with dual recycling channel[J].International Journal of Production Economics,2013,144(2):510-520.
[18]卢荣花,李南.零售商竞争环境下两周期闭环供应链回收渠道选择研究[J].系统管理学报,2017,26(6):1143-1150.LU Ronghua,LI Nan.Tack-back channel selection of a twoperiod closed-loop supply chain in retailer competing settings[J].Journal of Systems&Management,2017,26(6):1143-1150.
[19]公彦德,蒋雨薇.闭环供应链混合回收模式定价及渠道选择研究[J].软科学,2018,32(5):127-131,144.GONG Yande,JIANG Yuwei.Research on pricing and channel selection of hybrid recycling mode in closed-loop supply chain[J].Soft Science,2018,32(5):127-131,144.
[20]WEI J,ZHAO J.Reverse channel decisions for a fuzzy closedloop supply chain[J].Applied Mathematical Modeling,2013,37(3):1502-1513.