摘要
2014年上半年,广东花卉产业品质总体稳定,出口量稳步增长,在电子商务方面也取得突破性进展,但仍存在国际竞争力低、新品种开发力度不足、产业组织化程度不够等问题,再加上当前花卉市场陷入低谷期,在这种背景下,花卉行业需从加强建设广东"花"文化、大力发展产业园区、改变产品销售方向、提高从业者素质等方面着手,以加速完成广东花卉产业的转型升级。
In the first half of 2014, the product quality of flower industry in Guangdong was overall stable, the flower industry showed several breakthroughs in e-commerce, and there was a steady rise in export volume of the industry.However, the development of flower industry in Guangdong was facing with some serious problems, such as low international competitiveness, insufficient development of new breeds and low level of industry organization. Combined with the current depression of flower market, we suggest that the flower industry in Guangdong should focus more on the cultivation of "flower culture", develop demonstration zone of flower industry, change the sales direction of flower product and improve the ability of employees in the industry, in order to speed up the transformation and upgrading of the flower industry in Guangdong.
引文
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