传媒叙事的“理性化”到“感性化”——以表情包视觉元素为例
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摘要
表情包是一种典型的非语言性符号,实现了互联网文化背景下传媒叙事形式的进一步丰富,也表现出传统叙事"理性化"向"感性化"的转变。表情包富有的感性成分,符合人们在网络社交平台上的直观表达与情感需求,是一种自下而上、有别官方的互动语言,在"草根阶层"广泛使用,一定程度上造成了传媒叙事的理性模式瓦解,实现了话语权重构。表情包视觉元素具有的娱乐性特征,进一步延伸了"亚文化"边际。表情包视觉元素呈现的泛滥趋势,容易造成主流文化在大众传播领域的价值削弱,形成不同社交群体的交际壁垒。
The expression pack is a typical non-linguistic symbol, further enriching the form of media narration in the context of Internet culture,and showing the transformation of traditional narration from "rationalization" to "sensualization". The emotional components in the expression pack are in line with people's intuitive expression and emotional needs on the online social platform. The expression pack is a bottom-up interactive language different from official language and gets widely used in the "grassroots class", leading to the disintegration of the rational mode of media narration to a certain extent, and realizing the reconstruction of discourse power. The entertaining features of visual elements in the expression pack further extend the margin of "subculture". The overwhelming trend of the visual elements in the expression packs is likely to weaken the value of mainstream culture, forming communication barriers for different social groups.
The expression pack is a typical non-linguistic symbol, further enriching the form of media narration in the context of Internet culture,and showing the transformation of traditional narration from "rationalization" to "sensualization". The emotional components in the expression pack are in line with people's intuitive expression and emotional needs on the online social platform. The expression pack is a bottom-up interactive language different from official language and gets widely used in the "grassroots class", leading to the disintegration of the rational mode of media narration to a certain extent, and realizing the reconstruction of discourse power. The entertaining features of visual elements in the expression pack further extend the margin of "subculture". The overwhelming trend of the visual elements in the expression packs is likely to weaken the value of mainstream culture, forming communication barriers for different social groups.
引文
[1]刘胜枝,潘宇.网络表情包的兴起与发展趋势探析[J].北京邮电大学学报:社科版,2017,19(5).
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[3]张放.传媒文化的感性欲望叙事——传媒娱乐化现象解读[J].西南民族大学学报:人社版,2009,30(3).
[4]王海明.新伦理学原理[M].北京:商务印书馆,2018(8).
[5]伍静.新媒体时代表情包发展的传播学解析[J].出版广角,2016(15).
[6]郑满宁.网络表情包的流行与话语空间的转向[J].编辑之友,2016(8).
[2]李源,程硕阳.表情包对网络传播中非语言符号的替代和重构[J].今传媒,2018,26(4).
[3]张放.传媒文化的感性欲望叙事——传媒娱乐化现象解读[J].西南民族大学学报:人社版,2009,30(3).
[4]王海明.新伦理学原理[M].北京:商务印书馆,2018(8).
[5]伍静.新媒体时代表情包发展的传播学解析[J].出版广角,2016(15).
[6]郑满宁.网络表情包的流行与话语空间的转向[J].编辑之友,2016(8).