基于深度休闲观的旅游者重游意愿研究
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摘要
休闲理论从定性角度可分为深度休闲与即兴休闲,在文化旅游中有着广泛应用前景。基于对国内外休闲理论与文化旅游的文献综述,构建"休闲-形象感知-满意度-重游意愿"研究模型,并进行实证研究。结果表明即兴休闲对游客认知评价产生显著正向影响,深度休闲对情感评价产生显著正向影响。认知评价会对情感评价产生显著正向影响。同时情感评价在深度休闲和游客满意度之间起完全中介作用,但是满意度只在目的地形象感知和重游意愿之间起部分中介作用。
Previous studies on leisure theory were more confined to the typological paradigm, which was divided into deep leisure or improvisational leisure from a qualitative point of view and related analysis. At the same time, cultural tourism itself is a very popular leisure activity, so leisure theory has broad application prospects in cultural tourism. This study combs the existing literature on leisure and cultural tourism at home and abroad, constructs a structural model based on "leisure-image perception-satisfaction-willingness to revisit" on the basis of literature review, and conducts an empirical study on the logical relationship between the identified latent variables. The results show that improvisational leisure characteristics have a significant positive impact on tourists' cognitive evaluation, while deep leisure characteristics have a significant positive impact on tourists' emotional evaluation. Cognitive evaluation has a significant positive impact on tourists' emotional evaluation. At the same time, emotional evaluation plays a complete mediating role between deep leisure characteristics and tourists' satisfaction, but tourist satisfaction only partially mediates between destination image perception evaluation and tourists' willingness to revisit.
Previous studies on leisure theory were more confined to the typological paradigm, which was divided into deep leisure or improvisational leisure from a qualitative point of view and related analysis. At the same time, cultural tourism itself is a very popular leisure activity, so leisure theory has broad application prospects in cultural tourism. This study combs the existing literature on leisure and cultural tourism at home and abroad, constructs a structural model based on "leisure-image perception-satisfaction-willingness to revisit" on the basis of literature review, and conducts an empirical study on the logical relationship between the identified latent variables. The results show that improvisational leisure characteristics have a significant positive impact on tourists' cognitive evaluation, while deep leisure characteristics have a significant positive impact on tourists' emotional evaluation. Cognitive evaluation has a significant positive impact on tourists' emotional evaluation. At the same time, emotional evaluation plays a complete mediating role between deep leisure characteristics and tourists' satisfaction, but tourist satisfaction only partially mediates between destination image perception evaluation and tourists' willingness to revisit.
引文
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[2]BREEZE M.Analysing‘seriousness’In roller derby:Speaking critically with the serious leisure perspective[J].Sociological Research Online,2013,18(4):23.
[3]BROWN C A.The Carolina shaggers:Dance as serious leisure[J].Journal of Leisure Research,2007,39(4):623.
[4]COLE J S,SCOTT D.Segmenting participation in wildlife watching:A comparison of casual wildlife watchers andserious birders[J].Human Dimensions of Wildlife,1999,4(4):44-61.
[5]DILLEY R E,SCRATON S J.Women,climbing and serious leisure[J].Leisure Studies,2010,29(2):125-141.
[6]ELKINGTON IKINGTON S,STEBBINS R A.The Serious Leisure Perspective:An Introduction[M].Routledge,2014.
[7]GALLANT K,Arai S,Smale B.Celebrating,challenging and reenvisioning serious leisure[J].Leisure/Loisir,2013,37(2):91-109.
[8]郭鲁芳.国外休闲经济研究的历史与进展[J].经济学家,2004,4(4):67-72.
[9]韩琳琳,郭鲁芳.国外女性休闲研究综述[J].特区经济,2006(11):173-175.
[10]林岚,施林颖.国外休闲制约研究进展及启示[J].地理科学进展,2012,31(10):1377-1389.
[11]马惠娣.人类文化思想史中的休闲---历史·文化·哲学的视角[J].自然辩证法研究,2003,19(1):55-65.
[12]潘海颖.休闲与日常生活的反正---列斐伏尔日常生活批判的独特维度[J].旅游学刊,2015,30(6):119-126.
[13]王苏,龙江智.深度休闲:概念内涵、研究现状及展望[J].北京第二外国语学院学报,2011,33(1):1-9.
[14]宋瑞.反思与演化:近二十余年西方休闲研究的学理之辩[J].旅游学刊,2013,28(5):15-24.