网络媒体在企业社会责任中的议程设置效果——基于新浪微博平台的准实验研究
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摘要
基于议程设置理论,以新浪微博为准实验情境,探究了网络媒体对企业社会责任的报道与公众认知的关系。研究结果表明,在公司层面以及事实属性层面,网络媒体报道对网民评论具有显著的议程设置作用,而在情感属性层面,网络媒体的议程设置作用只存在于负面报道中。
引文
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[8] Lee S Y, Carroll C E. The Emergence, Variation, and Evolution of Corporate Social Responsibility in the Public Sphere, 1980-2004: The Exposure of Firms to Public Debate[J]. Journal of Business Ethics, 2011, 104(01): 115-131.
[9] 邓理峰,张宁. 媒体对企业声誉的议程设置效果:企业社会责任报道的研究[J].现代传播,2013(05).
[10] Jeon S H. Agenda-setting Effects of Online Newspapers:A Pilot Study of Korean Online Newspapers with Bulletin Boards[C]//New Orleans, LA, Paper Presented at the Annual Meeting of the International Communication Associa-tion, 2004.
[11] Lee G. Priming as an Aspect of Agenda Setting Effects in the Digital Age[C]//New York City, NY, Paper Presented at the Annual Meeting of the International Communication Association,2004.
[12] Lee S Y, Riffe D. Who Sets the Corporate Social Responsibility Agenda in the News Media? Unveiling the Agenda-building Process of Cor-porations and a Monitoring Group[J].Public Relations Review, 2017, 43(02): 293-305.
[2] McCombs M E, Shaw D L. Agenda-setting Function of Mass Media[J]. Public Opinion Quarterly, 1972, 36(02): 176-184.
[3] McCombs M E, Lopez-Escobar E, Llamas J P. Setting the Agenda of Attributes in the 1996 Spanish General Election[J]. Journal of Communication, 2000, 50(02): 77-92.
[4] Carroll C E, McCombs M E. Agenda-setting Effects of Business News on the Public’s Images and Opinions about Major Corporations[J]. Corporate Reputation Review, 2003, 6(01): 36-46.
[5] Kiousis S, Popescu C, Mitrook M. Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion and Financial Perfor-mance from an Agenda-building and Agenda-setting Perspective[J]. Journal of Public Relations Research,2007, 19(02): 147-165.
[6] Hamilton J T. Media Coverage of Corporate Social Responsibility. The Joan Shorenstein Center on the Press, Politics, and Public Policy Working Paper[R].Cambridge,MA:Harvard University, 2003.
[7] Hannah D R, Zatzick C D. An Examination of Leader Portrayals in the US Business Press Following the Landmark Scandals of the Early 21st Century[J]. Journal of Business Ethics, 2008, 79(04): 361-377.
[8] Lee S Y, Carroll C E. The Emergence, Variation, and Evolution of Corporate Social Responsibility in the Public Sphere, 1980-2004: The Exposure of Firms to Public Debate[J]. Journal of Business Ethics, 2011, 104(01): 115-131.
[9] 邓理峰,张宁. 媒体对企业声誉的议程设置效果:企业社会责任报道的研究[J].现代传播,2013(05).
[10] Jeon S H. Agenda-setting Effects of Online Newspapers:A Pilot Study of Korean Online Newspapers with Bulletin Boards[C]//New Orleans, LA, Paper Presented at the Annual Meeting of the International Communication Associa-tion, 2004.
[11] Lee G. Priming as an Aspect of Agenda Setting Effects in the Digital Age[C]//New York City, NY, Paper Presented at the Annual Meeting of the International Communication Association,2004.
[12] Lee S Y, Riffe D. Who Sets the Corporate Social Responsibility Agenda in the News Media? Unveiling the Agenda-building Process of Cor-porations and a Monitoring Group[J].Public Relations Review, 2017, 43(02): 293-305.