军民融合企业商业模式创新路径研究——基于扎根理论的研究
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摘要
选取军民融合企业典型代表西安天和防务技术股份有限公司为研究对象,基于商业模式构成要素视角,运用扎根理论方法进行研究,得到商业模式创新要素作用机理模型,继而构建商业模式创新路径模型。研究表明:国家战略和政府培育作为宏观驱动因素,可推动企业调整战略,重新设立发展规划;企业以现有资源能力为起点,在明确市场定位、明晰客户需求之后,通过整合优化内外部资源与能力,不断创新产品与服务、建立并完成业务布局,最终实现军民融合式发展。
One of the typical representatives of military-civilian integration enterprises Tianhe Defense Technology Co.,Ltd.is selected as the research object in this paper.Based on the perspective of business model components,this paper uses the method of grounded theory to study.Then it obtains the mechanism model of business model innovation elements,and constructs the business model innovation path model.Research shows that national strategy and government cultivation as macro-driven factors can promote enterprises to adjust their strategies and re-establish development plans.Starting from the existing resource capabilities,the company will continue to innovate products and services,establish and complete business layout by integrating and optimizing internal and external resources and capabilities after clearing market positioning and clarifying customer needs,and finally realize the integration of military and civilian development.
One of the typical representatives of military-civilian integration enterprises Tianhe Defense Technology Co.,Ltd.is selected as the research object in this paper.Based on the perspective of business model components,this paper uses the method of grounded theory to study.Then it obtains the mechanism model of business model innovation elements,and constructs the business model innovation path model.Research shows that national strategy and government cultivation as macro-driven factors can promote enterprises to adjust their strategies and re-establish development plans.Starting from the existing resource capabilities,the company will continue to innovate products and services,establish and complete business layout by integrating and optimizing internal and external resources and capabilities after clearing market positioning and clarifying customer needs,and finally realize the integration of military and civilian development.
引文
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[18]阳双梅,孙锐.论技术创新与商业模式创新的关系[J].科学学研究,2013,31(10):1572-1580.
[2]Johnson MW,Christensen C M,Kagermann H.Reinventing Your Business Model[J].Harvard Business Review,2008,86(12):51-59.
[3]Shafer S M,Smith H J,Linder J C.The Power of Business Models[J].Business Horizons,2005,48(3):199-207.
[4]Chesbrough H.Business Model Innovation:It's Not just about Technology Anymore[J].Strategy&Leadership,2007,35(6):12-17.
[5]田庆锋,张银银,杨清.商业模式创新:理论研究进展与实证研究综述[J].管理现代化,2018(1):123-128.
[6]张越,赵树宽.基于要素视角的商业模式创新机理及路径[J].财贸经济,2014(6):90-99.
[7]李长云.创新商业模式的机理与实现路径[J].中国软科学,2012(4):167-176.
[8]Osterwalder A,Pigneur Y,Tucci C L.Clarifying Business Models:Origins,Present,and Future of the Concept[J].Communications of the Association for Information Systems,2005,16(1):1-25.
[9]Teece D J.Business Models,Business Strategy and Innovation[J].Long Range Planning,2010,43(2):172-194.
[10]高闯,关鑫.企业商业模式创新的实现方式与演进机理——一种基于价值链创新的理论解释[J].中国工业经济,2006(11):83-90.
[11]刘建刚,马德清,陈昌杰,余婷婷.基于扎根理论的“互联网+”商业模式创新路径研究——以滴滴出行为例[J].软科学,2016,30(7):30-34.
[12]张永安,吴屹然.基于新视角的商业模式创新路径研究——以腾讯公司为例[J].经济体制改革,2015(5):151-157.
[13]郭守亭,李万方,蔡佳佳.基于模块化思想的零售商业模式构成及创新路径研究[J].宏观经济研究,2016(2):113-119.
[14]郭蕊,吴贵生.基于商业模式轨道的创新路径研究——以中国百货零售产业为例[J].科研管理,2017,38(5):121-129.
[15]闪烁.海外并购热潮下的中国企业商业模式创新路径——以联想集团为例[J].科学学研究,2010,28(4):619-625.
[16]Strauss A,Corbin J.Basics of Qualitative Research:Techniques and Procedures for Developing Grounded Theory[M].Sage Publications,1998.
[17]刘林青,雷昊,谭力文.从商品主导逻辑到服务主导逻辑——以苹果公司为例[J].中国工业经济,2010(9):57-66.
[18]阳双梅,孙锐.论技术创新与商业模式创新的关系[J].科学学研究,2013,31(10):1572-1580.