商业生态视角下企业合作行为研究——基于网络权力的调节效应
|
摘要
在商业生态网络合作中,网络权力的运用能够积极有效地引导合作成员双方的行为。以关系利益、共同价值观、合作意愿、相互信任和关系承诺作为商业生态视角下企业合作行为影响机制的影响因素,引入网络权力构建理论模型,重点探究网络权力对企业合作行为的直接影响和间接调节作用。通过层级回归实证分析可知:在商业生态系统形成初期,关系利益、共同价值观、合作意愿、相互信任、关系承诺对企业合作行为具有显著正影响;网络权力直接影响企业间的合作行为,与企业合作行为显著正相关;网络权力正向调节企业合作关系的影响因素对合作行为的影响效果,但只有拥有网络权力才能显示出调节效应。
In commercial eco-network cooperation, network power can effectively guide cooperative behaviors of both partners. This research takes relationship benefits, common values, cooperation willingness, mutual trust and relationship commitment as the influencing factors of cooperative behavior, and introduces network power to construct theoretical model, studying the direct influence and indirect moderating effects of network power on cooperative behaviors. By multilevel linear regression empirical analysis we have concluded that: The relationship benefits, common values, cooperation willingness, mutual trust and relationship commitment are all positively related to the cooperation behavior of the business ecosystem enterprise in the early stages of commercial ecosystem formation; Network power directly affects cooperative behavior between enterprises, showing significant positive correlation with corporate cooperative behaviors; In addition, Network power is positively regulating the main influence process of cooperative factors on cooperative behaviors, only when the business ecosystem enterprise owns the network power.
In commercial eco-network cooperation, network power can effectively guide cooperative behaviors of both partners. This research takes relationship benefits, common values, cooperation willingness, mutual trust and relationship commitment as the influencing factors of cooperative behavior, and introduces network power to construct theoretical model, studying the direct influence and indirect moderating effects of network power on cooperative behaviors. By multilevel linear regression empirical analysis we have concluded that: The relationship benefits, common values, cooperation willingness, mutual trust and relationship commitment are all positively related to the cooperation behavior of the business ecosystem enterprise in the early stages of commercial ecosystem formation; Network power directly affects cooperative behavior between enterprises, showing significant positive correlation with corporate cooperative behaviors; In addition, Network power is positively regulating the main influence process of cooperative factors on cooperative behaviors, only when the business ecosystem enterprise owns the network power.
引文
[ 1 ] 夏清华,李轩.乐视和小米公司商业生态构建逻辑的比较研究[J].江苏大学学报(社会科学版),2018(2):44-54.
[ 2 ] 吴松强,孙波,王路.集群中核心企业网络权力对配套企业合作行为的影响——关系资本的调节效应[J].科技进步与对策,2017(13):81-88.
[ 3 ] K?HK?NEN A K.The influence of power on the depth of collaboration[J].Supply Chain Management,2014(1):17-30.
[ 4 ] SOZEN H C.Social networks and power in organizations:a research on the roles and positions of the junior level secretaries in an organizational network[J].Personnel Review,2012(4):487-512.
[ 5 ] Li C H.To learn or not to learn:a question of power relations in organizational routines[J].Management Review,2010(1):107-117.
[ 6 ] KASHYAP V,SIVADAS E.An exploratory examination of shared values in channel relationships [J].Journal of Business Research,2012(5):586-593.
[ 7 ] MORGAN R M,HUNT S D.The commitment-trust theory of relationship marketing[J].Journal of Marketing,1994(3):20-38.
[ 8 ] DAS T K,TENG B S.Trust,control,and risk in strategic alliances:an integrated framework[J].Organization Studies,2011(2):251-283.
[ 9 ] 陈莉平,石嘉婧.联盟企业间关系治理行为对合作绩效影响的实证研究——以信任为中介变量[J].软科学,2013(4):54-60.
[10] 王利,孟庆良.供应链下游成员经济合作关系与利润分配机制研究[M].北京:中国物资出版社,2010:32-34.
[11] BRUGHA C M.Phased multicriteria preference finding[J].European Journal of Operational Research,2004(2):308-316.
[12] 蒋晓荣,李随成.制造商——供应商关系承诺形成及对合作行为影响[J].经济管理,2012(5):153-162.
[13] 孙永磊,党兴华,宋晶.合作组织惯例形成影响因素研究述评与未来展望[J].外国经济与管理,2014(3):56-64.
[14] 孙国强,吉迎东,张宝建,等.网络结构、网络权力与合作行为——基于世界旅游小姐大赛支持网络的微观证据[J].南开管理评论,2016(1):43-53.
[15] FRAZIER G L,SUMMERS J O.Perceptions of interfirm power and its use within a franchise channel of distribution[J].Journal of Marketing Research,1986(2):169-176.
[16] ZHUANG U,XI Y,TSANG A S I.Power,conllict and cooperation:the impact of guanxi in Chinese marketing channels[J].Industrial Marketing Management,2010(1):137-149.
[17] GWINNER K P,GREMLER D D,BITMER M J.Relational benefits in services industries:the customer's perspective[J].Journal of the Academy of Marketing Science,1998(2):101-114.
[18] BROWN J R,LUSCH R F,NICHOLSON C Y.Power and relationship commitment:their impact on marketing channel member performance[J].Journal of Retailing,1995(4):363-392.
[ 2 ] 吴松强,孙波,王路.集群中核心企业网络权力对配套企业合作行为的影响——关系资本的调节效应[J].科技进步与对策,2017(13):81-88.
[ 3 ] K?HK?NEN A K.The influence of power on the depth of collaboration[J].Supply Chain Management,2014(1):17-30.
[ 4 ] SOZEN H C.Social networks and power in organizations:a research on the roles and positions of the junior level secretaries in an organizational network[J].Personnel Review,2012(4):487-512.
[ 5 ] Li C H.To learn or not to learn:a question of power relations in organizational routines[J].Management Review,2010(1):107-117.
[ 6 ] KASHYAP V,SIVADAS E.An exploratory examination of shared values in channel relationships [J].Journal of Business Research,2012(5):586-593.
[ 7 ] MORGAN R M,HUNT S D.The commitment-trust theory of relationship marketing[J].Journal of Marketing,1994(3):20-38.
[ 8 ] DAS T K,TENG B S.Trust,control,and risk in strategic alliances:an integrated framework[J].Organization Studies,2011(2):251-283.
[ 9 ] 陈莉平,石嘉婧.联盟企业间关系治理行为对合作绩效影响的实证研究——以信任为中介变量[J].软科学,2013(4):54-60.
[10] 王利,孟庆良.供应链下游成员经济合作关系与利润分配机制研究[M].北京:中国物资出版社,2010:32-34.
[11] BRUGHA C M.Phased multicriteria preference finding[J].European Journal of Operational Research,2004(2):308-316.
[12] 蒋晓荣,李随成.制造商——供应商关系承诺形成及对合作行为影响[J].经济管理,2012(5):153-162.
[13] 孙永磊,党兴华,宋晶.合作组织惯例形成影响因素研究述评与未来展望[J].外国经济与管理,2014(3):56-64.
[14] 孙国强,吉迎东,张宝建,等.网络结构、网络权力与合作行为——基于世界旅游小姐大赛支持网络的微观证据[J].南开管理评论,2016(1):43-53.
[15] FRAZIER G L,SUMMERS J O.Perceptions of interfirm power and its use within a franchise channel of distribution[J].Journal of Marketing Research,1986(2):169-176.
[16] ZHUANG U,XI Y,TSANG A S I.Power,conllict and cooperation:the impact of guanxi in Chinese marketing channels[J].Industrial Marketing Management,2010(1):137-149.
[17] GWINNER K P,GREMLER D D,BITMER M J.Relational benefits in services industries:the customer's perspective[J].Journal of the Academy of Marketing Science,1998(2):101-114.
[18] BROWN J R,LUSCH R F,NICHOLSON C Y.Power and relationship commitment:their impact on marketing channel member performance[J].Journal of Retailing,1995(4):363-392.