供应链中牛鞭效应的缓解策略研究
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摘要
加强供应链中信息的管理是实现供应链管理目标的关键,牛鞭效应是由需求预测信息在传递过程中发生扭曲而导致的需求波动现象,它对供应链的价值实现会产生巨大影响,从需求预测、批量订货和价格变动三个方面对牛鞭效应进行了分析,最后提出了建立内外联网来进行信息共享、并进行大规模定制生产,建立需求驱动供应链:从推到拉的生产和有效的客户反应,来缓解供应链中的牛鞭效应。
Strengthening of information management in supply chain is the key to realize the goal of supply chain management. The bullwhip effect is a demand fluctuation phenomenon caused by the distortion of the information predicted in the transmission process,and it will have a tremendous impact on the value realization of supply chains. This article analyzes the bullwhip effect from the demand forecast,batch order and price changes. And it finally proposes the method of establishing the internal and external network for information sharing and mass customization production,building the demand- driven supply chain,i. e. the from- push- to- pull production and effective customer response,to relieve the bullwhip effect in the supply chain.
Strengthening of information management in supply chain is the key to realize the goal of supply chain management. The bullwhip effect is a demand fluctuation phenomenon caused by the distortion of the information predicted in the transmission process,and it will have a tremendous impact on the value realization of supply chains. This article analyzes the bullwhip effect from the demand forecast,batch order and price changes. And it finally proposes the method of establishing the internal and external network for information sharing and mass customization production,building the demand- driven supply chain,i. e. the from- push- to- pull production and effective customer response,to relieve the bullwhip effect in the supply chain.
引文
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[5]Lee Hau,Padmanabhan VS,WhangSeungjin.Information distortion in a supply chain:The bullwhip effect[J].Management Scinece,1997,43(2):546-558.
[6]Stenman JD.Modeling managerial behavior:Misperceptiongs of feedback in a dynamics decision making experiment[J].Management Science,1989,35(5):321-339.
[7]王飞.基于牛鞭效应的供应链协同激励机制研究[D].武汉:武汉理工大学,2011.
[8]李善良.供应链委托代理问题分析[D].上海:复旦大学,2005.
[9]郑绸.集成化供应链绩效评价与激励机制研究[D].兰州:兰州大学,2006.
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[11]易海燕.供应链风险的管理与控制研究[D].成都:西南交通大学,2007.
[2]胡云清.浅析供应链中的牛鞭效应现象[J].内蒙古科技与经济,2010,210(8):3-5.
[3]王金凤.供应链协同管理研究初探[J].机械传动,2004,5(4):67-69.
[4]王俊霞.供应链协同管理研究综述[J].决策探索,2009,8(20):52-53.
[5]Lee Hau,Padmanabhan VS,WhangSeungjin.Information distortion in a supply chain:The bullwhip effect[J].Management Scinece,1997,43(2):546-558.
[6]Stenman JD.Modeling managerial behavior:Misperceptiongs of feedback in a dynamics decision making experiment[J].Management Science,1989,35(5):321-339.
[7]王飞.基于牛鞭效应的供应链协同激励机制研究[D].武汉:武汉理工大学,2011.
[8]李善良.供应链委托代理问题分析[D].上海:复旦大学,2005.
[9]郑绸.集成化供应链绩效评价与激励机制研究[D].兰州:兰州大学,2006.
[10]王慧娟.供应链信息共享的价值分析与激励问题研究[D].西安:电子科技大学,2007.
[11]易海燕.供应链风险的管理与控制研究[D].成都:西南交通大学,2007.