传统介质在现代包装设计中的继承与嬗变
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摘要
目的探讨传统介质在现代包装中应用的必要性和现实意义,从材料层面、形式层面和意义层面探讨如何将传统介质通过继承和创新,设计成适合现代产品设计的包装。方法将成功的传统包装材料作为实例来分析、论述,从多维度论述传统包装的价值,并分析其运用在包装中得天独厚的优势与弊病。结果提出继承和嬗变的方法,提出传统介质在现代设计运用的过程中要传递文化的本源,要传达出设计师的匠心和创新等,从而阐明传统介质在现代包装设计中运用的深远意义。结论通过探讨,建立范式和标准,力求现代包装在传统介质的介入下尽量少沾染商业趣味,维护文化的纯净环境,让现代包装设计能够承载民族文化,以体现传统介质再设计的"创新"与"匠心"。
This thesis is to explore the necessity and practical significance of the application of traditional cultural media in modern packaging, discuss how to design traditional cultural media into the packaging of modern product through inheritance and innovation from material, formal and meaning levels. Enumeration and analysis of successful traditional media cases were adopted to discuss the pros and cons of traditional cultural media in packaging design in a multifaceted way. The method of inheritance and evolution was proposed. The traditional cultural medium should deliver the origin of culture in the process of modern design and application, and the work should deliver the ingenuity and innovation of the designer so as to clarify the profound significance of the application of traditional medium in modern packaging design. Through discussion and exploration, this thesis is expected to establish paradigms and standards, and strive to minimize the commercial flavor of modern packaging under the traditional media intervention, maintain the pure environment of culture, and enable modern packaging design to carry national culture to reflect "innovation" and "ingenuity" in redesign of traditional media.
This thesis is to explore the necessity and practical significance of the application of traditional cultural media in modern packaging, discuss how to design traditional cultural media into the packaging of modern product through inheritance and innovation from material, formal and meaning levels. Enumeration and analysis of successful traditional media cases were adopted to discuss the pros and cons of traditional cultural media in packaging design in a multifaceted way. The method of inheritance and evolution was proposed. The traditional cultural medium should deliver the origin of culture in the process of modern design and application, and the work should deliver the ingenuity and innovation of the designer so as to clarify the profound significance of the application of traditional medium in modern packaging design. Through discussion and exploration, this thesis is expected to establish paradigms and standards, and strive to minimize the commercial flavor of modern packaging under the traditional media intervention, maintain the pure environment of culture, and enable modern packaging design to carry national culture to reflect "innovation" and "ingenuity" in redesign of traditional media.
引文
[1]王晶.天然材料在包装设计中的应用研究[D].青岛:青岛大学,2011.WANG Jing.Study on the Application of Natural Materials in Packaging Design[D].Qingdao:Qingdao University,2011.
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[3]陈艳楠.探析包装设计中的纤维艺术[J].美术教育研究,2013(19):88-89.CHENG Yan-nan.To Explore the Fiber Art in Packaging Design.Art Education Research.2013(19):88-89.
[4]李芳.从包袱皮谈日本设计对文化的传承与创新[J]丝绸,2015,52(12):48-53.LI Fang.Inheritance and Innovation of Japanese Culture form Perspective of Furoshiki Design[J].Journal of Silk,2015,52(12):48-53.
[5]吴昊若.中国传统文化元素在现代包装设计中的应用[J].中国包装工业,2014(6):46-48.WU Hao-ruo.Application of Chinese Traditional Cultural Elements in Modern Packaging Design[J].Chinese Packaging Industry,2014(6):46-48.
[6]王结发.马克思理论与功利主义[J].道德与文明,2012(4):52-57.WANG Jie-fa.Marx's Theory and Utilitarianism[J]Journal of Morals and Civilization,2012(4):52-57.
[7]王立德.基于中国美学精神的当代器物造型研究[J]包装工程,2015,36(16):1-4.WANG Li-de.Contemporary Utensil Styling on the Basis of Chinese Aesthetic Spirit[J].Packaging Engineering,2015,36(16):1-4.
[8]蒲江.漆质在包装设计中的美学表现[J].包装工程,2008,29(6):133-135.PU Jiang.Aesthetic Representation of Lacquer Material in Packaging Design[J].Packaging Engineering,2008,29(6):133-135.
[9]孟悦.什么是“物质”及其文化[J].国外理论动态,2008(1):65-71.MENG Yue.What is"Material"and its Culture[J].Journal of Foreign Theoretical Trends,2008(1):65-71.
[10]王强,张璐.器以载道--《设计史鉴:中国传统设计思想研究·思想篇》评述[J].装饰,2011(1):74-75.WANG Qiang,ZHANG Lu.Commentary on the Reference of Design History:On the Traditional Design Philosophy of China(Idea Part)[J].Zhuangshi,2011(1):74-75.
[2]何方.包装设计课程中的文化语言[J].包装工程,2004,25(2):174-175.HE Fang.The Cultural Language in Packaging Design Course[J].Packaging Engineering,2004,25(2):174-175.
[3]陈艳楠.探析包装设计中的纤维艺术[J].美术教育研究,2013(19):88-89.CHENG Yan-nan.To Explore the Fiber Art in Packaging Design.Art Education Research.2013(19):88-89.
[4]李芳.从包袱皮谈日本设计对文化的传承与创新[J]丝绸,2015,52(12):48-53.LI Fang.Inheritance and Innovation of Japanese Culture form Perspective of Furoshiki Design[J].Journal of Silk,2015,52(12):48-53.
[5]吴昊若.中国传统文化元素在现代包装设计中的应用[J].中国包装工业,2014(6):46-48.WU Hao-ruo.Application of Chinese Traditional Cultural Elements in Modern Packaging Design[J].Chinese Packaging Industry,2014(6):46-48.
[6]王结发.马克思理论与功利主义[J].道德与文明,2012(4):52-57.WANG Jie-fa.Marx's Theory and Utilitarianism[J]Journal of Morals and Civilization,2012(4):52-57.
[7]王立德.基于中国美学精神的当代器物造型研究[J]包装工程,2015,36(16):1-4.WANG Li-de.Contemporary Utensil Styling on the Basis of Chinese Aesthetic Spirit[J].Packaging Engineering,2015,36(16):1-4.
[8]蒲江.漆质在包装设计中的美学表现[J].包装工程,2008,29(6):133-135.PU Jiang.Aesthetic Representation of Lacquer Material in Packaging Design[J].Packaging Engineering,2008,29(6):133-135.
[9]孟悦.什么是“物质”及其文化[J].国外理论动态,2008(1):65-71.MENG Yue.What is"Material"and its Culture[J].Journal of Foreign Theoretical Trends,2008(1):65-71.
[10]王强,张璐.器以载道--《设计史鉴:中国传统设计思想研究·思想篇》评述[J].装饰,2011(1):74-75.WANG Qiang,ZHANG Lu.Commentary on the Reference of Design History:On the Traditional Design Philosophy of China(Idea Part)[J].Zhuangshi,2011(1):74-75.