供需匹配视域下乡村旅游供给侧改革路径研究——基于对成都市6个乡村的考察
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摘要
乡村旅游在改造城乡二元结构和增加农民收入等方面发挥着重要作用,厘清乡村旅游的内在供需矛盾有助于合理研判供给侧改革的发展方向。文章基于对成都市乡村旅游业供需特征的考察和旅游产品供给对新兴市场需求满足程度的测度,构建的供需评价模型为测评旅游产品及服务的市场匹配程度提供了一个可参考的分析框架,期望通过理论创新的实践应用来推动乡村旅游业的提质升级,同时为成都市乡村旅游的供给侧改革提供有效的发展建议。
Rural tourism plays an important role in transforming the dual structure of urban and rural areas and the increase in farmers' income,and it is very helpful to determine the development direction of supply-side reform by clarifying the imbalance between supply and demand of rural tourism. Based on an investigation of the supply and demand characteristics of rural tourism in Chengdu and the measurement of the satisfaction degree of the supply of tourism products to the demand of emerging markets,this paper puts forward a supply and demand evaluation model to provide a reference analysis framework for evaluating the market matching degree of tourism products and services. The study aims to promote the upgrading of rural tourism through theoretical innovation and practical application,and at the same time to provide effective development suggestions for the supply-side reform of rural tourism in Chengdu.
Rural tourism plays an important role in transforming the dual structure of urban and rural areas and the increase in farmers' income,and it is very helpful to determine the development direction of supply-side reform by clarifying the imbalance between supply and demand of rural tourism. Based on an investigation of the supply and demand characteristics of rural tourism in Chengdu and the measurement of the satisfaction degree of the supply of tourism products to the demand of emerging markets,this paper puts forward a supply and demand evaluation model to provide a reference analysis framework for evaluating the market matching degree of tourism products and services. The study aims to promote the upgrading of rural tourism through theoretical innovation and practical application,and at the same time to provide effective development suggestions for the supply-side reform of rural tourism in Chengdu.
引文
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[17]覃建雄.成都市乡村旅游可持续发展战略思考[C]//2011年中国乡村旅游发展大会会议论文集,2011.
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[19]陶玉霞.乡村旅游需求机制与诉求异化实证研究[J].旅游学刊,2015(7):37-48.
[20]生延超.旅游产业结构优化对区域旅游经济增长贡献的演变[J].旅游学刊,2012(10):11-19.
[21]Sung H H. Classification of adventure travelers:behavior,decision making,and target markets[J].Journal of Travel Research,2004,42(4):343-356.
[22]Nyaupane G P,White D D,Budruk M. Motive-based tourist market segmentation:An application to Native American cultural heritage sites in Arizona,USA[J].Journal of Heritage Tourism,2006,1(2):81-99.
[2]刘峰.供给侧改革下的新型旅游规划智库建设思考[J].旅游学刊,2016(2):8-10.
[3]陈瑞萍.我国乡村旅游的供给侧改革路径[J].农业经济,2017(7):60-62.
[4]范容廷,张辉.中国旅游目的地供给态势分析与政策研究[J].河海大学学报(哲学社会科学版),2017(6):44-48.
[5]胡鞍钢,王蔚.乡村旅游:从农业到服务业的跨越之路[J].理论探索,2017(4):21-27.
[6]邓涛涛,王丹丹,刘璧如.“资源诅咒”理论在旅游研究中的应用:综述与启示[J].旅游学刊,2017(11):60-68.
[7]张广海,高俊.供给侧改革背景下旅游经济动力系统构建研究[J].青岛职业技术学院学报,2016(6):74-79.
[8]廖淑凤,郭为.旅游有效供给与供给侧改革原因与路径[J].旅游论坛,2016(6):10-16.
[9]厉新建.旅游业应做供给侧改革的排头兵[N].中国旅游报,2016-01-04(09).
[10]徐菲.基于旅游全要素生产率的陕西旅游供给侧改革结构优化研究[D].西安:西安外国语大学,2017.
[11]于洪雁,刘继生.供给侧改革背景下的黑龙江省旅游需求和旅游供给耦合协调发展[J].地理科学,2017(9):1374-1381.
[12]薛华菊.长三角地区旅游需求/供给耦合发展研究[M].昆明:云南大学出版社,2016.
[13]曾博伟,李柏文.以供给侧结构性改革为指引推动全域旅游发展[J].红旗文稿,2017(17):20-22.
[14]梁留科.推进旅游供给侧改革引领旅游发展新常态[EB/OL].(2016-06-29)[2019-03-18]. http://www.cndca.org.cn/mjzy/lxzn/czyz/jyxc/1082129/index.html.
[15]夏杰长,孙盼盼.积极推进旅游业供给侧结构性[N].中国社会科学报,2016-10-12(07).
[16]瞿华,刘荣荣.供给侧改革背景下中国乡村旅游产品开发的探讨[J].消费经济,2017(5):65-69.
[17]覃建雄.成都市乡村旅游可持续发展战略思考[C]//2011年中国乡村旅游发展大会会议论文集,2011.
[18]郝康理.打造乡村旅游升级版,为什么?靠什么?[EB/OL].(2016-01-05)[2019-03-18]. http://www.crttrip.com/showinfo-22-163-0.html.
[19]陶玉霞.乡村旅游需求机制与诉求异化实证研究[J].旅游学刊,2015(7):37-48.
[20]生延超.旅游产业结构优化对区域旅游经济增长贡献的演变[J].旅游学刊,2012(10):11-19.
[21]Sung H H. Classification of adventure travelers:behavior,decision making,and target markets[J].Journal of Travel Research,2004,42(4):343-356.
[22]Nyaupane G P,White D D,Budruk M. Motive-based tourist market segmentation:An application to Native American cultural heritage sites in Arizona,USA[J].Journal of Heritage Tourism,2006,1(2):81-99.