江南古镇旅游资源认知与评价的新思考
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摘要
科学有效地认知与评价旅游资源是确定区域旅游发展品牌、定位和方向的首要工作。通过创新江南古镇旅游资源认知与评价的逻辑与结构,尤其是对旅游资源认知观,旅游资源形成机理的分析,并以西塘作为典型个案,在强调"集合性资源"的价值和意义,理清西塘"资源到品牌到产品"的脉络及其必要性的基础上,建立了以"西塘生活"为核心的西塘旅游资源认知结构。为了更好地发展古镇旅游,给江南古镇旅游提供新的发展思路和发展方向,希望相关结论能为西塘旅游产业发展、产品开发与旅游营销乃至其他古镇旅游地发展提供参考。
In the paper cognizing and evaluating tourism resource scientifically and effectively was the primary task of confirming the brand positioning and the direction about regional tourism development. This paper by innovating ancient town of South Changjiang River's logic and structure of the cognition and evaluation of tourism resources,especially for cognitive view of tourism resources and analysis of the formation mechanism of tourism resources,Xitang,as a typical case,this paper based on emphasizing the value and signification of the collective resource and clarifying the venation of"the resources to the brand to the product"and its necessity in Xitang established a cognitive structure of Xitang tourism resource which put Xitang life as the core and Xitang life was also the research priorities of this paper. In order to develop the ancient town tourism better,and to bring some other new developing ideas and developing direction for ancient town of South Changjiang River' tourism resources. The relevant conclusions of this paper hoped to provide the constructive reference to the progress of Xitang tourism industry and the development of the product,tourism marketing,and any other ancient town of the tourist area which was similar to the ancient town of South Changjiang River in the development road.
In the paper cognizing and evaluating tourism resource scientifically and effectively was the primary task of confirming the brand positioning and the direction about regional tourism development. This paper by innovating ancient town of South Changjiang River's logic and structure of the cognition and evaluation of tourism resources,especially for cognitive view of tourism resources and analysis of the formation mechanism of tourism resources,Xitang,as a typical case,this paper based on emphasizing the value and signification of the collective resource and clarifying the venation of"the resources to the brand to the product"and its necessity in Xitang established a cognitive structure of Xitang tourism resource which put Xitang life as the core and Xitang life was also the research priorities of this paper. In order to develop the ancient town tourism better,and to bring some other new developing ideas and developing direction for ancient town of South Changjiang River' tourism resources. The relevant conclusions of this paper hoped to provide the constructive reference to the progress of Xitang tourism industry and the development of the product,tourism marketing,and any other ancient town of the tourist area which was similar to the ancient town of South Changjiang River in the development road.
引文
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[2]保继刚,苏晓波.历史城镇的旅游商业化研究[J].地理学报,2004,59(3)∶427-436.
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[11]姜辽,苏勤.周庄古镇创造性破坏与地方身份转化[J].地理学报,2013,68(3)∶131-1142.
[12]贺红权,刘伟.我国旅游资源产权制度的演进趋势及启示——基于一个文化古镇背景模型的分析[J].中国软科学,2007,(12)∶66-72.
[13]郭文,王丽,黄震方.旅游空间生产及社区居民体验研究——江南水乡周庄古镇案例[J].旅游学刊,2012,27(4)∶28-38.
[14]周永博,魏向东,梁峰.基于IPA的旅游目的地意象整合营销传播——两个江南水乡古镇的案例研究[J].旅游学刊,2013,28(9)∶53-60.
[15]张环宙,汪波.江南水乡古镇的共性特征及其价值分析——以太湖流域六大古镇为例[J].浙江大学学报,2007,34(6)∶696-701.
[16]阮仪三,邵甬,林林.江南水乡城镇的特色、价值及保护[J].城市规划汇刊,2002,(1)∶1-3.
[17]汪德根,钱佳.“创意旅游”时代的旅游规划体系创新思考[J].旅游学刊,2014,29(5)∶13-15.
[18]王宁.代表性还是典型性?一个案的属性与个案研究方法的逻辑基础[J].社会学研究,2002,(5)∶123-125.
[19]刘益.从旅游规划角度论《旅游资源分类、调查与评价》的实践意义[J].旅游学刊,2006,21(1)∶8-9.
[20]李庆雷,赵红梅.旅游资源的可拓性及其方法论意义[J].人文地理,2012,27(3)∶125-130.
[21]于涛方,顾朝林,徐逸伦,等.吉林省旅游资源评价与分析研究[J].自然资源学报,2002,17(2)∶198-202.
[22]李加林,王亚欣,邓俊国,等.旅游资源开发灰色模式识别及适宜性分析以漆源风景区为例[J].世界地理研究,2004,15(2)∶90-95.
[23]陈鹰,黄磊昌,王祥荣.区域旅游规划中旅游资源集合区生态位的研究[J].城市规划,2007,31(4)∶37-41.
[24]王良健.现行旅游资源评价体系的改进与方法创新[J].旅游学刊,2006,21(2)∶12.
[25]杨春宇,叶文.旅游规划与人文关怀浅析[J].人文地理,2004,19(3)∶89-92.
[26]刘旺,杨敏.比较优势、竞争优势与区域旅游规划[J].四川师范大学学报(社科版),2006,33(4)∶111-116.
[27]钟士恩,章锦河.从古镇旅游消费看传统性与现代性、后现代性的关系[J].旅游学刊,2014,29(7)∶5-7.
[28]刘德谦.古镇保护与旅游利用的良性互动[J].旅游学刊,2005,20(2)∶47-53.
[2]保继刚,苏晓波.历史城镇的旅游商业化研究[J].地理学报,2004,59(3)∶427-436.
[3]王云才,陈田,郭焕成.江南水乡区域景观体系特征与整体保护机制[J].长江流域资源与环境,2006,15(6)∶708-712.
[4]李柏文.旅游“废都”:现象与防治——基于云南国家级口岸打洛镇的实证研究[J].旅游学刊,2009,24(1)∶65-70.
[5]熊侠仙,张松,周俭.江南古镇旅游开发的问题与对策——对周庄、同里、直旅游状况的调查分析[J].城市规划汇刊,2002,(6)∶61-63.
[6]柴琳,李昕.制度变迁视角下的江南古镇保护——以江南六镇为例[J].现代城市研究,2008,(11)∶26-32.
[7]Dogan G,Jurowski C,Uysal M.Resident Attitudes:A Structural Modeling Approach[J].Annals of Tourism Research,2002,29(1)∶79-105.
[8]Horn C,Simmons D.Community Adaptation to Tourism:Comparisons Between Rotorua and Kaikoura,New Zealand[J].Tourism Management,2002,23(2)∶133-143.
[9]Brunt P,Couriney P.Host Perceptions of Sociocultural Impacts[J].Annals of Tourism Research,1999,26(3)∶493-515.
[10]黄睿,曹芳东,黄震方.新型城镇化背景下文化古镇旅游商业化用地空间格局演化——以同里为例[J].人文地理,2014,29(6)∶67-73.
[11]姜辽,苏勤.周庄古镇创造性破坏与地方身份转化[J].地理学报,2013,68(3)∶131-1142.
[12]贺红权,刘伟.我国旅游资源产权制度的演进趋势及启示——基于一个文化古镇背景模型的分析[J].中国软科学,2007,(12)∶66-72.
[13]郭文,王丽,黄震方.旅游空间生产及社区居民体验研究——江南水乡周庄古镇案例[J].旅游学刊,2012,27(4)∶28-38.
[14]周永博,魏向东,梁峰.基于IPA的旅游目的地意象整合营销传播——两个江南水乡古镇的案例研究[J].旅游学刊,2013,28(9)∶53-60.
[15]张环宙,汪波.江南水乡古镇的共性特征及其价值分析——以太湖流域六大古镇为例[J].浙江大学学报,2007,34(6)∶696-701.
[16]阮仪三,邵甬,林林.江南水乡城镇的特色、价值及保护[J].城市规划汇刊,2002,(1)∶1-3.
[17]汪德根,钱佳.“创意旅游”时代的旅游规划体系创新思考[J].旅游学刊,2014,29(5)∶13-15.
[18]王宁.代表性还是典型性?一个案的属性与个案研究方法的逻辑基础[J].社会学研究,2002,(5)∶123-125.
[19]刘益.从旅游规划角度论《旅游资源分类、调查与评价》的实践意义[J].旅游学刊,2006,21(1)∶8-9.
[20]李庆雷,赵红梅.旅游资源的可拓性及其方法论意义[J].人文地理,2012,27(3)∶125-130.
[21]于涛方,顾朝林,徐逸伦,等.吉林省旅游资源评价与分析研究[J].自然资源学报,2002,17(2)∶198-202.
[22]李加林,王亚欣,邓俊国,等.旅游资源开发灰色模式识别及适宜性分析以漆源风景区为例[J].世界地理研究,2004,15(2)∶90-95.
[23]陈鹰,黄磊昌,王祥荣.区域旅游规划中旅游资源集合区生态位的研究[J].城市规划,2007,31(4)∶37-41.
[24]王良健.现行旅游资源评价体系的改进与方法创新[J].旅游学刊,2006,21(2)∶12.
[25]杨春宇,叶文.旅游规划与人文关怀浅析[J].人文地理,2004,19(3)∶89-92.
[26]刘旺,杨敏.比较优势、竞争优势与区域旅游规划[J].四川师范大学学报(社科版),2006,33(4)∶111-116.
[27]钟士恩,章锦河.从古镇旅游消费看传统性与现代性、后现代性的关系[J].旅游学刊,2014,29(7)∶5-7.
[28]刘德谦.古镇保护与旅游利用的良性互动[J].旅游学刊,2005,20(2)∶47-53.