湖北省高尔夫俱乐部服务项目的现状调查及对策
|
摘要
运用文献资料法对湖北省9个高尔夫俱乐部所拥有的服务项目进行调查研究。得出结论,湖北省高尔夫俱乐部现有8个传统服务项目和4个特色服务项目。传统服务项目能满足消费者的基本打球需求,但服务质量和服务人员的专业素质有待提高;特色服务项目能满足消费者多种多样的需求,但数量较少。俱乐部服务质量的提高和特色服务项目的开发是增强俱乐部竞争力的必备手段,开发特色服务项目的依据包括国家时事政策、俱乐部所处的地理位置与环境和社会流行趋势。
This paper investigates the service items owned by 9 golf clubs in Hubei Province by using the method of literature. It is concluded that there are 8 traditional service items and 4 characteristic service items in Hubei golf clubs. Traditional service items can meet the basic needs of consumers, but the quality of service and professional quality of service personnel need to be improved.Characteristic service items can meet the diverse needs of consumers, but the quantity is low. The improvement of club service quality and the development of special service items are the necessary means to enhance the competitiveness of clubs. The basis of developing special service items includes national current affairs policy, club's geographical location and environment, and social trend.
This paper investigates the service items owned by 9 golf clubs in Hubei Province by using the method of literature. It is concluded that there are 8 traditional service items and 4 characteristic service items in Hubei golf clubs. Traditional service items can meet the basic needs of consumers, but the quality of service and professional quality of service personnel need to be improved.Characteristic service items can meet the diverse needs of consumers, but the quantity is low. The improvement of club service quality and the development of special service items are the necessary means to enhance the competitiveness of clubs. The basis of developing special service items includes national current affairs policy, club's geographical location and environment, and social trend.
引文
[1]肖立峰.临沂市高尔夫俱乐部经营现状的调查与分析[N].山西青年报,2015-08-30(003).
[2]石国辉.高尔夫俱乐部球童培训管理之研究[A].中国职协2014年度优秀科研成果获奖论文集(上册)[C].中国职工教育和职业培训协会秘书处,2014,11.
[3]景秀丽,庞清云.中国高尔夫旅游产业分时度假模式的创新策略研究[J].东北财经大学学报,2017(04):35-40.
[4]宫晓晓.差点系统在国内高尔夫俱乐部中的应用现状分析[J].才智,2013(08):264-264.
[5]于婕.我国高尔夫俱乐部竞争力构成要素分析[J].科技经济市场,2015(03):42-43
[6]付常喜,李勇勤,李平.江苏省高尔夫俱乐部现状的调查分析及对策研究[J].山西师大体育学院学报,2009,24(4):38-41+51.
[2]石国辉.高尔夫俱乐部球童培训管理之研究[A].中国职协2014年度优秀科研成果获奖论文集(上册)[C].中国职工教育和职业培训协会秘书处,2014,11.
[3]景秀丽,庞清云.中国高尔夫旅游产业分时度假模式的创新策略研究[J].东北财经大学学报,2017(04):35-40.
[4]宫晓晓.差点系统在国内高尔夫俱乐部中的应用现状分析[J].才智,2013(08):264-264.
[5]于婕.我国高尔夫俱乐部竞争力构成要素分析[J].科技经济市场,2015(03):42-43
[6]付常喜,李勇勤,李平.江苏省高尔夫俱乐部现状的调查分析及对策研究[J].山西师大体育学院学报,2009,24(4):38-41+51.