新媒体时代沈阳城市形象塑造及传播策略研究
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摘要
城市形象作为城市的"软实力",对城市的竞争和发展具有重要的作用。不断发展新媒体为城市形象的塑造与传播提供了新的方式与载体。以沈阳城市形象为研究对象,通过对沈阳城市形象传播现状进行调研,发现了沈阳城市形象传播存在的问题,并通过对问题的进一步分析,提出在新媒体的环境下沈阳城市形象塑造与传播的策略。
As the"soft power"of a city, city image plays an important role in the competition and development of a city. The continuous development of new media provides new ways and carriers for the shaping and dissemination of urban image. Taking Shenyang's image as the research object, this paper found the problems existing in the communication of Shenyang's image by investigating the current situation of the communication of Shenyang's city image, and further analyzed the problems, and proposed the ways to shape and spread the image of Shenyang's city under the environment of new media.
As the"soft power"of a city, city image plays an important role in the competition and development of a city. The continuous development of new media provides new ways and carriers for the shaping and dissemination of urban image. Taking Shenyang's image as the research object, this paper found the problems existing in the communication of Shenyang's image by investigating the current situation of the communication of Shenyang's city image, and further analyzed the problems, and proposed the ways to shape and spread the image of Shenyang's city under the environment of new media.
引文
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[2]李广斌,王勇,袁中金.城市特色与城市形象塑造[J].城市规划,2006(02):79-82.
[3]曹劲松.城市形象传播的基本原则[J].现代传播:中国传媒大学学报,2012,34(12):47.
[4]李浩然.关于培养市民阅读习惯塑造书香沈阳的对策研究[J].沈阳工程学院学报:社会科学版,2017(01):45.
[5]周凯,庄鹏.城市形象推广的传播学考察[J].西南民族大学学报:人文社会科学版,2012,33(07):139.