游客对生活型旅游的认知及行为意向研究
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摘要
随着大众旅游时代的到来,游客的需求及行为方式从匆忙的景观凝视向多元生活方式转变,追求旅游生活品质的生活型旅游将成为未来新的旅游模式。该文通过网络问卷调查,运用SPSS23.0对相关数据进行统计分析,把握了游客生活型旅游认知和行为意向的基本情况。研究结果表明:1)游客对生活型旅游认知清晰且意向强烈,但受休假时间等因素制约,与实践存在较大反差;2)充足的时间和适宜生活的优美环境被认为是生活型旅游最重要的特征;3)游客在生活条件、生活习惯、休闲活动和人际交往等方面均有较为明确的生活日常化意向。该研究有助于更好地了解生活型旅游者的旅游需求,指导生活型旅游目的地设计和开发实践,推动旅游产业转型升级。
The tourists are becoming more and more mature with the advent of the era of mass tourism.The demand and behavior of tourists are changing from the rush of landscape to multiple ways of life,the lifestyle tourism with the pursuit of life quality during the period of tourism will become a new tourist behavior pattern.This paper firstly carried out a wide network questionnaire survey,then used SPSS23.0 to analyze the relevant data,finally summarized the basic condition of tourists′ cognition and intention of lifestyle tourism.The research results show that:1) tourists have a clear and strong understanding of lifestyle tourism,but there is a great contrast with reality due to factors such as vacation time;2) adequate time and a beautiful environment for life are considered to be the most important features of lifestyle tourism;3) tourists have a clear intention of daily life in terms of living conditions,living habits,leisure activities and interpersonal communication.The conclusion of this study can help to better understand the demand of the lifestyle tourists,guide the design and development of the lifestyle tourism destinations,and promote the transformation and upgrading of the tourism industry.
The tourists are becoming more and more mature with the advent of the era of mass tourism.The demand and behavior of tourists are changing from the rush of landscape to multiple ways of life,the lifestyle tourism with the pursuit of life quality during the period of tourism will become a new tourist behavior pattern.This paper firstly carried out a wide network questionnaire survey,then used SPSS23.0 to analyze the relevant data,finally summarized the basic condition of tourists′ cognition and intention of lifestyle tourism.The research results show that:1) tourists have a clear and strong understanding of lifestyle tourism,but there is a great contrast with reality due to factors such as vacation time;2) adequate time and a beautiful environment for life are considered to be the most important features of lifestyle tourism;3) tourists have a clear intention of daily life in terms of living conditions,living habits,leisure activities and interpersonal communication.The conclusion of this study can help to better understand the demand of the lifestyle tourists,guide the design and development of the lifestyle tourism destinations,and promote the transformation and upgrading of the tourism industry.
引文
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[25] 赵平.旅游生活取向与社区文化交流的互动影响分析[J].前沿,2012(8):108-109.
[26] 郭伟锋.从景观凝视到生活方式:旅游的后现代转向[J].四川文理学院学报,2013,23(6):142-146.
[27] NUNNALLY J C.Psychometric Theory[M].New York:McGraw-Hill,1978.
[2] O′REILLY K.Intra-European migration and the mobility-enclosure dialectic[J].Sociology,2007,41(2):277-293.
[3] TOMAS M.Inquiring into residential tourism:The Costa Blanca case[J].Tourism & Hospitality Planning and Development,2006,3(2):89-97.
[4] MCWATTERS M R.Residential Tourism:Constructing Paradise[M].Bristol:Channel View Publications,2009.
[5] SATO M.Farewell to Nippon:Japanese Lifestyle Migrants in Australia[M].Melbourne:Trans Pacific Press,2001.
[6] BENSON M,O′REILLY K.Lifestyle Migration:Expectations,Aspirations and Experiences[M].Aldershot:Ashgate,2009.
[7] BEASON M.The British in Rural France:Lifestyle Migration and the Ongoing Quest for a Better Way of Life[M].Manchester:Manchester University Press,2011.
[8] HILTUNEN M J.Environmental impacts of rural second home tourism:Case Lake district in Finland[J].Scandinavian Journal of Hospitality and Tourism,2007,7(3):243-265.
[9] ROGER M.Second home tourism in Europe:Lifestyle issues and policy responses[J].Journal of Tourism History,2015,7(1-2):179-181.
[10] HALL C M,MULLER D.Tourism,Mobility,and Second Homes:Between Elite Landscape and Common Ground[M].Clevedon:Cromwell Press,2004.
[11] SUN H L,BEVERLEY S.Cultural influences on travel lifestyle:A comparison of Korean Australians and Koreans in Korea[J].Tourism Management,2007,28:505-518.
[12] KUAN H L,JAN P,NOEL S.Travel lifestyle preferences and destination activity choices of slow food members and non-members[J].Tourism Management,2015(46):1-10.
[13] HYELIN K,EUNJU W,MUZAFFER U.Tourism experience and quality of life among elderly tourists[J].Tourism Management,2015,46:465-476.
[14] TARA F S,HARTOYO D S,SOEHADI A W.Segmentation of the tourism market for Jakarta:Classification of foreign visitors′ lifestyle typologies[J].Tourism Management Perspectives,2016,19(A):32-39.
[15] JOACHIM S.Social inequalities in travel behavior:Trip distances in the context of residential self-selection and lifestyles[J].Journal of Transport Geography,2010(18):679-690.
[16] NOEL B S,YANG Z.Seasonal lifestyle tourism:The case of Chinese elites[J].Annals of Tourism Research,2013(43):81-89.
[17] ZHANG J Y.Life-Oriented Behavioral Research for Urban Policy[M].Germany:Springer,2017.205-242.
[18] 于光远.掌握旅游的基本特点,明确旅游业的基本任务[J].旅游时代,1986,1.
[19] 于光远,马惠娣.关于文化视野中的旅游问题的对话[J].清华大学学报(哲学社会科学版),2002,17(5):13-18.
[20] 陈昌茂.历史文化:旅游审美与旅游开发[M].贵阳:贵州人民出版社,2003.
[21] 张凌云.国际上流行的旅游定义和概念综述:兼对旅游本质的再认识[J].旅游学刊,2008,23(1):86-91.
[22] 刘思敏.移动生活:旅游创造人类新文明[N].中国旅游报,2012-01-11.
[23] 杨振之.论旅游的本质[J].旅游学刊,2014,29(3):13-19.
[24] 张朝枝,屈册.旅游是什么——基于社会大众视角的反思[J].旅游科学,2015,29(1):1-10.
[25] 赵平.旅游生活取向与社区文化交流的互动影响分析[J].前沿,2012(8):108-109.
[26] 郭伟锋.从景观凝视到生活方式:旅游的后现代转向[J].四川文理学院学报,2013,23(6):142-146.
[27] NUNNALLY J C.Psychometric Theory[M].New York:McGraw-Hill,1978.