博物馆文创产品“同质化”问题成因研究
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摘要
产品"同质化"是博物馆文创产品所面临的突出问题之一,它严重制约了博物馆文创产业的健康发展。在提出规避博物馆文创产品"同质化"问题的有效措施前,需要先对"同质化"的成因进行研究。文章先通过文献资料了解产品"同质化"的产生背景、研究进展及变化演进;再结合调查研究法所获得的市场调研资料,进一步总结产品"同质化"问题的若干种现象;然后,利用逻辑论证法分析造成上述现象的可能原因,亦即"同质化"问题的可能成因;最后,针对这些可能的原因提出有效的措施。通过分析得出造成产品"同质化"问题的两方面原因,据此可以得出改善博物馆文创产品"同质化"的两项措施:构建博物馆文创产品设计方法体系、完善艺术授权制度。
Objective Homogenization is one of the most remarkable problems in museum cultural creative products, and it plays a crucial role in restricting the development of cultural creative industry. To propose effective measures to avoid the homogenization in museum cultural creative products, research should be conducted at the beginning. Method Firstly, by literature reading, the article describes the history of homogenization, presents the research progress and development of the problem. Secondly, research summarizes the phenomena of homogenization by combining the data get from market survey. Thirdly, with logical demonstration, this paper analysis the possible reasons causing homogenization. Finally, the study comes up with the ways to avoid homogenization in museum cultural creative products. Conclusion After analysis, we can find the ways to avoid the homogenization, that is constructing the design approach system of museum cultural creative products and completing the system of art licensing.
Objective Homogenization is one of the most remarkable problems in museum cultural creative products, and it plays a crucial role in restricting the development of cultural creative industry. To propose effective measures to avoid the homogenization in museum cultural creative products, research should be conducted at the beginning. Method Firstly, by literature reading, the article describes the history of homogenization, presents the research progress and development of the problem. Secondly, research summarizes the phenomena of homogenization by combining the data get from market survey. Thirdly, with logical demonstration, this paper analysis the possible reasons causing homogenization. Finally, the study comes up with the ways to avoid homogenization in museum cultural creative products. Conclusion After analysis, we can find the ways to avoid the homogenization, that is constructing the design approach system of museum cultural creative products and completing the system of art licensing.
引文
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(2)杨勇.旅游纪念品市场同质化与信誉机制的构建[J].开发研究,2006(04):83-86.
(3)周红亚.动漫旅游纪念品的开发策略浅探[C]//屈立丰.工业设计研究辑刊.成都:四川美术出版社,2013.
(4)包富华,王志艳,程学宁.旅游纪念品消费特征及其满意度分析[J].河南科学,2017,35(03):494-500.
(5)程辉.以“文创产品”为主题的文献综述研究之一[J].工业设计,2018(02):29-30.
(6)蒋菡.博物馆文创产品开发的实践与思考[C]//江苏省博物馆学会.江苏博物馆群体内部的交流与合作.南京:文物出版社:2015.
(7)程辉.浅析当前国内旅游纪念品行业[J].设计,2013(11):57-58.
(8)程辉.基于产品视角的旅游文创产品设计探析[D].杭州:浙江理工大学,2015.
(9)吴信华.博物馆文创要注意的陷阱[J].中国博物馆文化产业研究,2015:362-365.
(10)吴翔.产品系统设计:产品设计(2)[M].北京:中国轻工业出版社,2000.
(11)刘蓬春.旅游纪念品营销策略[J].四川师范大学学报(社会科学版),2003(02):29-37.11