巴基斯坦政府门户网站公众初始接受的影响因素研究——基于使用意向和执行意向双重视角
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摘要
目前巴基斯坦政府网站的公众使用还处于起步阶段。提高政府门户网站的公众初始接受度,是巴基斯坦政府发展电子政务、提高公信力、打造便民政府的关键举措,探索公众对政府网站初始采纳的影响因素具有重要意义。本研究从使用意向和执行意向双重视角重新审视传统的技术接受模型。研究结果表明,执行意向在实际行为形成过程中发挥显著的直接效应,同时通过中介效应提升使用意向对实际行为的解释力;情景线索对于执行意向具有显著正向作用。研究结果对于巴基斯坦深化政府电子政务服务、建设服务型政府网站具有理论指导意义,同时也在理论上深化了政府网站采纳的理论研究。
Improving the initial acceptance of government websites and developing government websites are key mea‐sures taken by the Pakistani government to develop e-government, enhance public credibility, and build a convenient gov‐ernment. Therefore, it is important to explore the factors that influence the initial adoption of government websites by the public. To detail the research, this study adopts the dual-perspectives of user intention and implementation intention. The research results show that the implementation intention has direct effect on the actual use action as well as intermediary ef‐fect between the use intention and the actual behavior, and the situation clues have significant influence on the implementa‐tion intention. The research findings have theoretical guiding significance for Pakistan to deepen the development of e-gov‐ernment services and build service-oriented government websites. Meanwhile, it will further expand theoretical research on the use of government websites.
Improving the initial acceptance of government websites and developing government websites are key mea‐sures taken by the Pakistani government to develop e-government, enhance public credibility, and build a convenient gov‐ernment. Therefore, it is important to explore the factors that influence the initial adoption of government websites by the public. To detail the research, this study adopts the dual-perspectives of user intention and implementation intention. The research results show that the implementation intention has direct effect on the actual use action as well as intermediary ef‐fect between the use intention and the actual behavior, and the situation clues have significant influence on the implementa‐tion intention. The research findings have theoretical guiding significance for Pakistan to deepen the development of e-gov‐ernment services and build service-oriented government websites. Meanwhile, it will further expand theoretical research on the use of government websites.
引文
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(1)这里“其他模型中的相关因素”包括但不限于个人计算机利用模型(model of PC of utilization)中的工作适合性(job-fit)、创新扩散理论(innovation diffusion theory)中的相对优势(relative advantage),以及社会认知理论(social cognitive theory)中的产出期望(outcomes expectations)。
[2]王芳,王向女,周平平.地方政府网站信息公开能力评价指标体系的构建与应用[J].情报科学, 2011(3):406-411.
[3]马亮.公民使用政府网站的影响因素:中国大城市的调查研究[J].电子政务, 2014(4):34-48.
[4] Department of Economic and Social Affairs of United Nations. Egovernment survey 2018[EB/OL].[2018-07-01]. https://publicad-ministration.un.org/egovkb/Portals/egovkb/Documents/un/2018-Survey/E-Government%20Survey%202018%20Preliminary%20pages.pdf.
[5]阿什法奎·马哈茂德.巴基斯坦电子政务计划(2002年5月[EB/OL].[2018-07-01]. http://www.docin.com/p-584717554.html.
[6] E government in Pakistan:Challenges&road map to success[EB/OL].[2018-08-30]. https://www.ukessays.com/essays/business/egovernment-in-pakistan.php?vref=1.
[7]杨道玲,王璟璇,李祥丽.“一带一路”沿线国家信息基础设施发展水平评估报告[J].电子政务, 2016(9):2-15.
[8] United Nations e-government survey 2018[EB/OL].[2018-08-10]. https://publicadministration. un. org/egovkb/portals/egovkb/documents/un/2018-survey/e-government%20survey%202018_fi-nal%20for%20web.pdf.
[9] Agaiwal R, Karahanna E. Time flies when you are having fun cognitive absorption and beliefs about information technology us-age[J]. MIS Quarterly, 2000, 24(4):665-694.
[10] Javid M A, Arfeen M I. Impact of e-government on citizen satis-faction:A case of federal government agencies in Pakistan[C]//Proceedings of the European, Mediterranean, and Middle Eastern Conference on Information Systems. Heidelberg:Springer, 2017:221-237.
[11] Wang F. Explaining the low utilization of government websites:Using a grounded theory approach[J]. Government Information Quarterly, 2014, 31(4):610-621.
[12] Wang F, Chen Y. From potential users to actual users:Use of egovernment service by Chinese migrant farmer workers[J]. Gov-ernment Information Quarterly, 2012, 29(Supplement 1):S98-S111.
[13]边鹏.技术接受模型研究综述[J].图书馆学研究, 2012(1):2-6, 10.
[14] Kim H W, Kankanhalli A. Investigating user resistance to infor-mation systems implementation:A status quo bias perspective[J].Management Information Systems Quarterly, 2009, 33(3):567-582.
[15] van Raaij E M, Schepers J J L. The acceptance and use of a virtu-al learning environment in China[J]. Computers&Education,2008, 50(3):838-852.
[16] Warkentin M, Gelen D, Pavlou P A, et al. Encouraging citizen adoption of e-government by building trust[J]. Electronic Mar-kets, 2002, 12(3):157-162.
[17] Wu I L, Chen J L. An extension of trust and TAM model with TPB in the initial adoption of on-line tax:An empirical study[J].International Journal of Human-Computer Studies, 2005, 62(6):784-808.
[18] Barnes S J. The mobile commerce value chain:Analysis and fu-ture developments[J]. International Journal of Information Man-agement, 2002, 22(2):91-108.
[19] Kyootai L, Aihua Y, Kailash J. Understanding the dynamics of us-ers’belief in software application adoption[J]. International Jour-nal of Information Management, 2011, 31(2):160-170.
[20] Sutton S. Predicting and explaining intentions and behavior:How well are we doing?[J]. Journal of Applied Social Psychology,1998, 28(15):1317-1338.
[21] Sheeran P. Intention—behavior relations:A conceptual and empir-ical review[J]. European Review of Social Psychology, 2002, 12(1):1-36.
[22] Gollwitzer P M. Implementation intentions:Strong effects of sim-ple plans[J]. American Psychologist, 1999, 54:493-503.
[23] Gollwitzer P M, Sheeran P. Implementation intentions and goal achievement:A meta-analysis of effects and processes[J]. Ad-vances in Experimental Social Psychology, 2006, 38:249-268.
[24] Ajzen I, Czasch C, Flood M G. From intention to behavior:Im-plementation intentions, commitment, and conscientiousness[J].Journal of Applied Social Psychology, 2009, 39(2):1356-1372.
[25] Allan J L, Johnston M, Campbell N. Why do people fail to turn good intentions into action? The role of executive control process-es in the translation of healthy eating intentions into action in young Scottish adults[J]. BMC Public Health, 2008, 8:1.
[26] Fennis B M, Adriaanse M A, Stroebe W, et al. Bridging the inten-tion-behavior gap:Inducing implementation intentions through persuasive appeals[J]. Journal of Consumer Psychology, 2011, 21(3):302-311.
[27] Chatzisarantis N L D, Hagger M S. Effects of implementation in-tentions linking suppression of alcohol consumption to socializ-ing goals on alcohol-related decisions[J]. Journal of Applied So-cial Psychology, 2010, 40(7):1618-1634.
[28] Carter L, Bélanger F. The Utilization of e-government services:Citizen trust, innovation and acceptance factors[J]. Information Systems Journal, 2005, 15(1):5-25.
[29] Avgerou C, Ganzaroli A, Poulymenakou A, et al. Interpreting the trustworthiness of government mediated by information and com-munication technology:Lessons from electronic voting in Brazil[J]. Information Technology for Development, 2009, 15(2):133-148.
[30] Nripendra P R, Yogesh K D, Michael D W. Evaluating alternative theoretical models for examining citizen centric adoption of egovernment[J]. Transforming Government:People, Process and Policy, 2013, 7(1):27-49.
[31] Karavasilis I, Zafiropoulos K, Vrana V. Extending TAM to under-stand e-governance adoption by teachers in Greece[C]//Proceed-ings of the World Summit on Knowledge Society. Heidelberg:Springer, 2010, 112:57-68.
[32]王华.影响公众对政府门户网站使用意愿的因素研究[D].哈尔滨:哈尔滨工业大学, 2006:12-22.
[33]赵向异.我国政府网络平台持续使用的因素研究[D].重庆:重庆大学, 2007:10-24.
[34]高明,陈永顺.公众使用政府门户网站服务的影响因素研究[J].情报杂志, 2012, 31(3):88-94.
[35]廖敏慧,严中华,廖敏珍.政府网站公众接受度影响因素的实证研究[J].电子政务, 2015(3):95-105.
[36]汤志伟,龚泽鹏,涂文琴,等.政府网站的公众初始采纳:从意向形成到行为产生[J].情报杂志, 2017(3):148-154.
[37] Haroon S, Waqas Y S. E-government services in Pakistan[M]. Lu-lea University of Technology, Department of Business Adminis-tration and Social Sciences, Division of Information Systems Sci-ences. 2007:1-2.
[38] Mariam R, Vatcharaporn E, Muhammad M K. Factors influenc-ing e-government adoption in Pakistan[J]. Transforming Govern-ment:People, Process and Policy, 2012, 6(3):258-282.
[39] Shareef M A, Kumar V, Kumar U, et al. Handbook of research on contemporary theoretical models in information systems[M]. Her-shey:IGI Global Publications, 2009:193-211.
[40] Rogers E M.创新的扩散[M].辛欣,译.北京:中央编译出版社,2002.
[41] Mathieson K. Predicting user intentions:Comparing the technolo-gy acceptance model with the theory of planned behavior[J]. In-formation Systems Research, 1991, 2(3):173-191.
[42] Fazio R H, Zanna M. On the predictive validity of attitudes:The roles of direct experience and confidence[J]. Journal of Personali-ty, 1978, 46(2):228-243.
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(1)这里“其他模型中的相关因素”包括但不限于个人计算机利用模型(model of PC of utilization)中的工作适合性(job-fit)、创新扩散理论(innovation diffusion theory)中的相对优势(relative advantage),以及社会认知理论(social cognitive theory)中的产出期望(outcomes expectations)。