基于FAHP方法的家用健身车外观设计偏好
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摘要
目的以家用健身车为实验对象,以感性工学为基础,利用FAHP方法探讨消费者感性需求、偏好与产品外观设计元素之间的关系。方法在对40位专业人士及健身车消费者的问卷调查基础上,以模糊层次分析法为测试方法进行综合评价。通过层级分析法建立包含健身车屏幕、把手、把手支架、主体轮廓及底座5个属性在内的指标评价体系。根据市面上70款健身车样本提炼出待评价类目,将测试的结果及所得的相对权重值与模糊评价方法相结合,进行等级评价和优先次序排列。结论最终得出各项外观设计因素的评价结果及相对权重值,并形成外观设计偏好的优先次序结果,为企业和设计师提供技术指导,设计出符合消费者真实生活需求的健身器材。
The work aims to explore the relationship between perceptual needs and preferences of consumers and product design elements by FAHP method with home exercise bikes as experimental subjects and on the basis of Kansei engineering. Based on a questionnaire survey of 40 professionals and exercise bike consumers, a comprehensive evaluation was conducted with fuzzy analytic hierarchy process as the testing method. Through analytic hierarchy process, an index evaluation system including five parameters of the screen, handle, handle support, main body contour and base of the exercise bike was established. According to the sample of 70 types of exercise bikes on the market, the categories to be evaluated were extracted, and the results of the tests and the relative weights obtained were combined with the fuzzy evaluation method to rank and prioritize. The evaluation results and relative weight values of various appearance design factors are finally obtained, and the priority results of appearance design preferences are formed, thus providing technical guidance for enterprises and designers to design fitness equipment that meets consumers' real-life needs.
The work aims to explore the relationship between perceptual needs and preferences of consumers and product design elements by FAHP method with home exercise bikes as experimental subjects and on the basis of Kansei engineering. Based on a questionnaire survey of 40 professionals and exercise bike consumers, a comprehensive evaluation was conducted with fuzzy analytic hierarchy process as the testing method. Through analytic hierarchy process, an index evaluation system including five parameters of the screen, handle, handle support, main body contour and base of the exercise bike was established. According to the sample of 70 types of exercise bikes on the market, the categories to be evaluated were extracted, and the results of the tests and the relative weights obtained were combined with the fuzzy evaluation method to rank and prioritize. The evaluation results and relative weight values of various appearance design factors are finally obtained, and the priority results of appearance design preferences are formed, thus providing technical guidance for enterprises and designers to design fitness equipment that meets consumers' real-life needs.
引文
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[12]姚湘,胡鸿雁,李江泳.基于感性工学的车身侧面造型设计研究[J].包装工程,2014,35(2):40-43.YAO Xiang,HU Hong-yan,LI Jiang-yong.Automotive Bodyside Styling Design Based on Kansei Engineering[J].Packaging Engineering,2014,35(2):40-43.
[13]李永锋,朱丽萍.基于模糊层次分析法的产品可用性评价方法[J].机械工程学报,2012,48(14):183-191.LI Yong-feng,ZHU Li-ping.Product Usability Evaluation Method Based on Fuzzy Analytic Hierarchy Process[J].Journal of Mechanical Engineering,2012,48(14):183-191.
[2]李良春,关继成,刘仲权.基于FAHP的军品包装外包商的选择[J].包装工程,2016,37(1):56-60.LI Liang-chun,GUAN Ji-cheng,LIU Zhong-quan.Outsourcers Selection of Military Packaging Based on FAHP[J].Packaging Engineering,2016,37(1):56-60.
[3]CHIN K S,XU D,YANG J B,LAM J P K.Group-based ER-AHP System for Product Project Screening[J].Expert Systems with Applications.2008,35(4):1909-1929.
[4]I?IKLAR G,BüYüK?ZKAN G.Using a Multi-criteria Decision-making Approach to Evaluate Mobile Phone Alternatives[J].Computer Standards&Interfaces.2007,29(2):265-274.
[5]ZHU G N,HU J,QI J.An Integrated AHP and VIKORfor Design Concept Evaluation Based on Rough Number[J].Advanced Engineering Informatics.2015,29(3):408-418.
[6]魏峰,董石羽,徐伯初.基于模糊层次分析的高速列车座椅舒适度评估与应用[J].机械设计,2017,34(4):119-123.WEI Feng,DONG Shi-yu,XU Bo-chu.Comfort Evaluation and Application of High-speed Train Passenger Seat Based on FAHP[J].Journal of Machine Design,2017,34(4):119-123.
[7]TOLGA K,CENGIZ K.Fuzzy Multiple Criteria Forestry Decision Making Based on an Integrated VIKORand AHP Approach[J].Expert Systems with Applications.2011,38(6):7326-7333.
[8]VARUN T,PRASHANT K J,Puneet T.Product Design Concept Evaluation using Rough Sets and VIKOR Method[J].Advanced Engineering Informatics.2016,30(1):16-25.
[9]HESAM S.CATHERINE D C.ALAIN B,Group Multi-criteria Design Concept Evaluation Using Combined Rough Set Theory and Fuzzy Set Theory[J].Expert Systems with Applications.2016,64(1):633-644.
[10]WANG X J,CHAN H K,DONG L.A Case Study of an Integrated Fuzzy Methodology for Green Product Development[J].European Journal of Operational Research.2015,241(1):212-223.
[11]MAHDI S,CHRISTIAN M.Sustainability Assessment Using Fuzzy-inference Technique(SAFT):a Methodology toward Green Products[J].Expert Systems with Applications.2016,56(1):69-79.
[12]姚湘,胡鸿雁,李江泳.基于感性工学的车身侧面造型设计研究[J].包装工程,2014,35(2):40-43.YAO Xiang,HU Hong-yan,LI Jiang-yong.Automotive Bodyside Styling Design Based on Kansei Engineering[J].Packaging Engineering,2014,35(2):40-43.
[13]李永锋,朱丽萍.基于模糊层次分析法的产品可用性评价方法[J].机械工程学报,2012,48(14):183-191.LI Yong-feng,ZHU Li-ping.Product Usability Evaluation Method Based on Fuzzy Analytic Hierarchy Process[J].Journal of Mechanical Engineering,2012,48(14):183-191.