摘要
档案信息网站是传播非物质文化遗产(以下简称"非遗")档案信息的重要阵地,但通过调研我国31个省级综合档案馆官方网站的传统网页模块及其官方运营的社交媒体传播模块(微博和微信等),发现各档案信息网站传播非遗档案信息的效果差强人意,存在非遗档案信息分布零散、内容同质化、展示形式单一化、非遗档案信息积累不被重视等问题。据此本文提出需将信息内容质量与传播效果高效融合,激发非遗信息展示的实用性和趣味性,主要从增强非遗档案信息内容的系统性、运用新媒体技术提升非遗档案信息展示品质两个维度出发,多层次优化档案信息网站传播非遗档案信息的功能。
The archives website is an important position for disseminating the archival information of intangible cultural heritage. But through investigation of 31 provincial archives in China, it can be included that the effect of dissemination is not satisfactory. Some problems exist, such as distribute dispersedly, content is homogenized, exhibition form is not rich, little attention is paid to the accumulation. This paper proposes that high quality information and dissemination should be combined, stimulating the vitality of practical and interesting dissemination, focusing on systematical organization, and improving the display quality by new digital media technology. The function of disseminate invisible will be optimized from multiple levels.
引文
[1]NATIONAL ARCHIVES OF AUSTRALIA.Engage[EB/OL].[2019-01-28].http://www.naa.gov.au/visit-us/.
[2]The National Archives.Games[EB/OL].[2019-01-28].http://www.nationalarchives.gov.uk/education/sessionsand-resources/?resource-type=games.
[3]谭必勇,徐拥军,张莹.档案馆参与非物质文化遗产数字化保护的模式及实现策略研究[J].档案学研究,2011(02):69-74.
[4]谈国新,孙传明.信息空间理论下的非物质文化遗产数字化保护与传播[J].西南民族大学学报(人文社会科学版),2013(6):179-184.