基于社交媒体的城市形象传播策略
|
摘要
良好形象的城市作为城市软实力象征为城市间竞争增添了砝码,社交媒体是公众了解一座城市的窗口。本文分析社交媒体传播城市形象过程中存在的问题,提出了挖掘文化展现城市魅力、打造品牌塑造城市形象、讲述故事展示城市内涵、增强关注扩大城市效应、建言政府主导城市发展、整合平台搭建城市媒体、培育亮点再造城市风采、建立机制处理城市舆情等策略促进城市形象传播。
Good image of the city as a symbol of the city's soft power added weight to the competition between cities, social media is a window for the public to understand a city. This paper analyses the problems existing in the process of social media disseminating city image, and puts forward some strategies, such as excavating culture to show city charm, creating brand to shape city image, telling stories to show city connotation, strengthening attention to expanding city effect,advocating government-led city development, integrating platform to build city media, cultivating highlights to rebuild city style, and establishing mechanism to deal with city public opinion. Promote the dissemination of city image.
Good image of the city as a symbol of the city's soft power added weight to the competition between cities, social media is a window for the public to understand a city. This paper analyses the problems existing in the process of social media disseminating city image, and puts forward some strategies, such as excavating culture to show city charm, creating brand to shape city image, telling stories to show city connotation, strengthening attention to expanding city effect,advocating government-led city development, integrating platform to build city media, cultivating highlights to rebuild city style, and establishing mechanism to deal with city public opinion. Promote the dissemination of city image.
引文
[1]申雪凤,季雅丽.城市形象传播中的新媒体运用策略[J].传媒,2018,(13):73-75.
[2]商常青.基于政务微博的哈尔滨城市形象传播策略研究[D].哈尔滨:黑龙江大学,2018.
[3]张岳燕.社交媒体中的重庆城市形象传播研究[D].重庆:重庆工商大学,2017.
[4]江平.地方媒体对城市品牌传播的推动作用[J].新闻战线,2017,(12):31-32.
[5]王志章,庞雅莉.城市文化形象塑造的路径研究:基于重庆的实证分析[J].城市观察,2013,(4):123-135.
[6]叔翼健.新媒体时代城市形象的建构路径[J].新闻爱好者,2018,(10):72-76.
[7]崔媛.高职院校网络舆情管理问题与对策[J].企业家天地(下半月刊),2014,(4):74-75.
[2]商常青.基于政务微博的哈尔滨城市形象传播策略研究[D].哈尔滨:黑龙江大学,2018.
[3]张岳燕.社交媒体中的重庆城市形象传播研究[D].重庆:重庆工商大学,2017.
[4]江平.地方媒体对城市品牌传播的推动作用[J].新闻战线,2017,(12):31-32.
[5]王志章,庞雅莉.城市文化形象塑造的路径研究:基于重庆的实证分析[J].城市观察,2013,(4):123-135.
[6]叔翼健.新媒体时代城市形象的建构路径[J].新闻爱好者,2018,(10):72-76.
[7]崔媛.高职院校网络舆情管理问题与对策[J].企业家天地(下半月刊),2014,(4):74-75.