跨境进口电商优劣势分析——以我国主流跨境电商为例
|
摘要
2015年以来,进口跨境电商在我国的发展十分迅猛。近些年,传统电商巨头纷纷布局跨境电商平台,天猫国际、网易考拉海购、亚马逊海购等相继上线,而在此时,一些创业公司也完成几轮融资,凡客诚品、蜜芽等新型企业逐渐在市场上崭露头角。以传统海淘和跨境电商比较为切入点,详述了我国进口跨境电商的发展历程,总结了进口跨境电商发展优势在于政策扶持、用户需求大以及传统海淘的不便,对进口跨境电商的运营模式和进口模式做出详细的阐述,对主流进口跨境电商优劣势进行分析,得出当前我国跨境进口电商面临的问题,并提出重视长尾非标、完善供应链、加强海外布局等对策。
Since 2015,the import of cross-border e-commerce has developed rapidly in China. In recent years,traditional e-commerce giants have laid out cross-border e-commerce platforms. Tmall International,Netease Koala,and Amazon. com have been launched one after another. At this time,some startups have completed several rounds of financing. New companies such as honey buds have gradually emerged in the market. This study takes the comparison between traditional Haitao and cross-border e-commerce as the entry point,and details the development history of China's imported cross-border e-commerce. It summarizes that the advantages of import cross-border e-commerce development are policy support,user demand and the inconvenience of traditional Haitao. We elaborate the operation mode and import mode of imported cross-border e-commerce,analyze the advantages and disadvantages of mainstream import cross-border e-commerce,and point out the problems of cross-border import e-commerce in China,which means the tail is not standard,the supply chain is improved,and overseas layouts need to be strengthened.
Since 2015,the import of cross-border e-commerce has developed rapidly in China. In recent years,traditional e-commerce giants have laid out cross-border e-commerce platforms. Tmall International,Netease Koala,and Amazon. com have been launched one after another. At this time,some startups have completed several rounds of financing. New companies such as honey buds have gradually emerged in the market. This study takes the comparison between traditional Haitao and cross-border e-commerce as the entry point,and details the development history of China's imported cross-border e-commerce. It summarizes that the advantages of import cross-border e-commerce development are policy support,user demand and the inconvenience of traditional Haitao. We elaborate the operation mode and import mode of imported cross-border e-commerce,analyze the advantages and disadvantages of mainstream import cross-border e-commerce,and point out the problems of cross-border import e-commerce in China,which means the tail is not standard,the supply chain is improved,and overseas layouts need to be strengthened.
引文
[1]蔡灵,薛胜文,李方庭,沈哲彦. 2018—2022年中国跨境电商市场深度调研及投资前景预测报告[R].中国电子商务研究中心,2017.
[2]李鹏博.揭秘跨境电商[M].电子工业出版社,2015.
[3]叶纯青.电商界的“黑马”——跨境电商[J].金融科技时代,2014(5):22-27.
[4]上海蚁城网络科技有限公司.谋局跨境进口电商从跨境电商看中国发展[M].中国书籍出版社,2016.
[5]宋佳.税收新政对跨境电商进口业务的影响[J].合作经济与科技,2017(12).
[6]中国电子商务研究中心. 2016—2017年度中国跨境进口电商发展报告[R]. 2016.
[7]杨晓霞.“海淘”与中国跨境电商企业的发展[J].对外经贸,2015(3):109-110.
[8]叶华.从亚马逊看进口跨境电商问题[J].现代商贸工业,2015,36(21):57-58.
[9]张丽霞.跨境进口电商:保税备货v. s.直邮进口[J].对外经贸实务,2015(5):65-67.
[10]张钒,黎颖然.进口跨境电子商务物流模式比较分析[J].现代商业,2016(4); 54-55.
[2]李鹏博.揭秘跨境电商[M].电子工业出版社,2015.
[3]叶纯青.电商界的“黑马”——跨境电商[J].金融科技时代,2014(5):22-27.
[4]上海蚁城网络科技有限公司.谋局跨境进口电商从跨境电商看中国发展[M].中国书籍出版社,2016.
[5]宋佳.税收新政对跨境电商进口业务的影响[J].合作经济与科技,2017(12).
[6]中国电子商务研究中心. 2016—2017年度中国跨境进口电商发展报告[R]. 2016.
[7]杨晓霞.“海淘”与中国跨境电商企业的发展[J].对外经贸,2015(3):109-110.
[8]叶华.从亚马逊看进口跨境电商问题[J].现代商贸工业,2015,36(21):57-58.
[9]张丽霞.跨境进口电商:保税备货v. s.直邮进口[J].对外经贸实务,2015(5):65-67.
[10]张钒,黎颖然.进口跨境电子商务物流模式比较分析[J].现代商业,2016(4); 54-55.